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Oct 3, 2021 · Artisan Entertainment bought The Blair Witch Project, which has spawned two sequels and adopted a highly unconventional marketing technique by capitalizing on its “true story” appeal. Eschewing the traditional reliance on posters and informative trailers, the filmmakers prompted audiences to research the fictitious legend and supposedly ...
- Murray Ferguson
Mar 28, 2019 · The ‘Blair Witch’ Extended Universe: How a Tiny Indie Film Became a Horror Sensation—and Invented Modern Movie Marketing. The 1999 found-film sensation changed the way that audiences watch ...
- Alyssa Bereznak
Sep 27, 2023 · The Blair Witch Project included a great marketing strategy that should be studied in film school. Many other films tried something similar, and they were actually very successful in those...
- Reporter
Jul 31, 2024 · As the “Blair Witch” filmmakers worked to expand the film into a multimedia franchise including books, comics, video games and a sequel, others in Hollywood tried to emulate its formula.
Jul 11, 2024 · In 2007, filmmaker Oren Peli made a few modifications to his house, set up a digital camera, and made Paranormal Activity – essentially, a domestic Blair Witch Project. Made for just $15,000 (with more spent on reworking the film later), it made $194m worldwide.
Jul 1, 2024 · The Blair Witch Project changed how movies were made and marketed. Some moviegoers got physically ill because of the shaky camerawork. Burkittsville, Maryland, has dealt with vandalism...
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Jul 16, 2019 · Videos by VICE. In one of the most intense filmmaking experiences imaginable, actors Heather Donahue, Joshua Leonard, and Michael C. Williams played fictionalized versions of themselves, heading...