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- MTV forged new paths in entertainment by serving third-party produced content like music videos to a wide audience, paving the way for platforms like Netflix, pushing forward formats like reality TV, and yoking popular music and movies closer together.
theconversation.com/40-years-of-mtv-the-channel-that-shaped-popular-culture-as-we-know-it-16536540 Years of MTV: the channel that shaped popular culture as ...
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MTV moved away from pop to produce reality shows, comedies and animations. With the growth of the internet in the 21st Century, even more ways to discover new favourites emerged.
May 10, 2017 · MTV Cribs marked the turning point of the channel away from music and towards celebrity. It gave fans unparalleled insight into the lives of the rich and famous, years before reality shows...
- The Birth of MTV
- A Surprise Hit — and Early Misses
- Why MTV Abandoned Music Videos
- Charting The Fall of MTV Through The VMAs
By the late 1970s, the concept of a “video radio” television channel floated on the entertainment industry’s periphery. In 1975, Queen astonished audiences with a then-novel video for “Bohemian Rhapsody” on “Top of the Pops.” Two years later, songwriter Michael Nesmith, a member of the made-for-TV band The Monkees, became an early champion of the i...
In 1983, David Bowie sat down with MTV VJ Mark Goodman. He was promoting “Let’s Dance,” then a No. 1 hitpenned with co-writer Niles Rodgers, but Bowie instead wanted to discuss another topic. “It occurred to me, having watched MTV over the last few months,” he began, plucking at his sock, “that it’s a solid enterprise that has a lot going for it. I...
By the 1990s, the novelty of music videos had finally worn off. From 1995 to 2000, MTV slashed its music programming by nearly 40 percent, replacing it with animated and reality shows directly portraying American teens. In truth, MTV had long played non-music shows, starting with 1987’s game show, “Remote Control.” But 1992’s “The Real World” repre...
Across four decades of controversies, experiments and impact on pop culture, MTV’s annual Video Music Awards (VMAs) are perhaps the best measure of the channel’s reach and influence. First introduced in 1984, the VMAs were immediately destined to live on in pop culture infamy—thanks to Madonna, who burst out of a 17-foot-tall layer cake to perform ...
Jul 31, 2021 · With the rise of streaming and YouTube, MTV’s future looks uncertain, despite its ability to innovate. In recent years, it launched a talk show with Alexa Chung and scripted shows like Skins and...
To accommodate the influx of videos, MTV announced changes to its playlists in the November 3, 1984, issue of Billboard that took effect the next week. Playlist rotation categories were expanded from three (Light, Medium, Heavy) to seven: New, Light, Breakout, Medium, Active, Heavy and Power.
Sep 17, 2024 · Before long, game shows, reality shows, animated cartoons, and soap operas began to appear in the MTV lineup, and the network shifted its focus from music to youth-oriented pop culture. By the mid-1990s, the majority of MTV’s daily schedule was devoted to programming that was not related to music.
