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In 1982, Sony created a catchphrase and an additional logo to enhance the company's overall CI. When Morita was shown the design for this "S mark" logo, he thought that when people saw it for the first time, they would wonder what it represented. He reasoned that a brief, catchy description would be needed to explain the "S mark."
Morita was an advocate for all the products made by Sony. However, since the radio was slightly too big to fit in a shirt pocket, Morita made his employees wear shirts with slightly larger pockets to give the radio a "pocket sized" appearance. Morita founded Sony Corporation of America (SONAM, currently abbreviated as SCA) in 1960. [8]
Before that he was Ibuka's junior partner. Morita reached the peak of his career in 1993, at the age of 72, when he was picked to be the chairman of Keidanren. Tragically, on the same day the announcement was made, Morita suffered a serious stroke while playing tennis. He retired from Sony for health reasons in 1994.
Jan 13, 2018 · Akio Morita was born on the 26th January 1921 in the Nagoya, Japan. His parents were wealthy sake, miso and soy sauce producers in the village of Kosugaya. This had been a family enterprise since ...
- History and Evolution of The Sony Logo
- Sony Logo Design Elements
- The History of Sony
- Final Word on The History of Sony
The Sony logo has had quite a rich history, including six redesigns, though only the initial two versions were quite different from the classic logotype we all know today.
Shape: The present Sony logo version comprises a simple logotype that was unveiled in 1959. Some branding experts say that the logotype communicates simplicity and strength. The logotype has undergone several minor modifications throughout its history, mostly based on the recommendations of the ex-Sony president and chairman Norio Ohga. Most of the...
Headquartered in Tokyo, Japan, Sony Corporation is a world-famous multinational conglomerate. Its diversified business consists of industrial and consumer electronics, entertainment, gaming, and financial services. Sony owns the world’s biggest music entertainment business, the world’s biggest gaming console business, as well as one of the biggest ...
Sony is a world-renowned Japanese technology conglomerate founded by Masaru Ibuka and Akio Morita in 1946. It’s one of the biggest producers of multimedia and electronics. It produces records, household appliances, and digital devices, as well as provides financial services. Sony’s other businesses include pictures, music, online companies, and com...
Nov 7, 2008 · Akio Morita. More than any other individual, Akio Morita (1921-1999) personified the integration of Japanese industry into the global community from the 1960s to the end of the century. Founder ...
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Ibuka and Morita’s interest on the concept of corporate identity was the reason of the SONY logo creation. 1st SONY logo (1955) The first logo is used until 1957 in models TR-33, TR-55, TR-52, TR-63, TR-6 and TR-72. In this logo dominates the colour red of letters and box on a white background. There are some changes as in the mythical TR 63 ...
