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4 days ago · Kraft was acquired in 1988 by tobacco giant Philip Morris Companies, which had also purchased General Foods in 1985 and went on to buy Nabisco Holdings in 2000. General Foods and Nabisco were integrated into the operations of a food giant with a new name: Kraft General Foods, Inc.
In 1928, it acquired Phenix Cheese Company, the maker of a cream cheese branded as Philadelphia cream cheese, founded by Jason F. Whitney, Sr. and the company changed its name to Kraft-Phenix Cheese Company.
Philip Morris's designs on the packaged-foods industry became clear when the company purchased Kraft in December 1988 for $12.9 billion. In March 1989 Philip Morris merged the Kraft and General Foods units into one giant entity called Kraft General Foods, Inc.
Kraft Foods Group, Inc. (doing business as Kraft Foods Group) was an American food manufacturing and processing conglomerate, [2] split from Kraft Foods Inc. on October 1, 2012, and was headquartered in Chicago, Illinois. It became part of Kraft Heinz on July 2, 2015. [3]
Kraft General Foods was formed in March of 1989, following Philip Morris ’ s acquisition of Kraft, Inc. in December of the previous year. The diversified tobacco giant ’ s first major push into the food industry came in 1985 when it acquired General Foods Corporation.
Mar 21, 2012 · As it prepares to split itself in two, Kraft Foods will rename its global snack business. But its chosen name, Mondelez International, is a reminder of the travails of corporate rebranding.
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Kraft traces its history to three of the most successful food entrepreneurs of the late 19th and early 20th centuries — J.L. Kraft, who started his cheese business in 1903; C.W. Post, who founded Postum Cereal Company (later renamed General Foods Corporation) in 1895; and Oscar Mayer, who began his meat business in 1883. The Story of J.L. Kraft.
