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Imax CEO Richard Gelfond said at a conference his company is in "active discussions" with streaming services about showing their original content on a large-format screen. Gelfond said he would...
- Commitment Logic Dominant
- Committed Convenience Logic
- Convenience Logic Dominant
- Conveniently Committed Logic
In this first scenario, the commitment and convenience logics still coexist; however, the former dominates the latter (Nigam and Ocasio 2010). The extreme risk associated with wide theatrical release is perceived as an asset rather than a liability, and unbounded risk (infinite variance) arises from the upside potential of a motion picture’s revenu...
When two institutional logics interact, one can absorb the key elements of the other, leading to a “blending” of the two (Glynn and Lounsbury 2005). In our second scenario of “committed convenience”, the studios fully embrace data analytics to produce a varied portfolio of audio-visual content which they either still traditionally distribute using ...
Scenario 3 offers a reversal of scenario 1, with a similar process leading one institutional logic to expand at the expense of the other. Here, however, the convenience logic comes to dominate the commitment logic. As the prominence of traditional studios wanes and the requirement of theatrical distribution disappears, convenience becomes the domin...
The fourth and last scenario, “conveniently committed”, is one in which both the commitment and the convenience institutional logics are challenged. Scenario 4 is based on considering the possibility of a transformation in the industry that leads to the emergence of a novel institutional logic that ultimately replaces existing ones (Rao, Monin, and...
- Allègre L. Hadida, Joseph Lampel, W. David Walls, Amit Joshi
- 2021
Oct 10, 2024 · Imax has named Jonathan Fischer as chief content officer, to oversee the entertainment technology company’s content strategy around Hollywood tentpoles, international movie titles and other ...
3 days ago · The 'Barbie' filmmaker is pushing for Imax and Netflix to play the movie over the Thanksgiving 2026 holiday despite the long-standing tug-of-war between the streamer and major cinema chains.
May 17, 2023 · Rich Gelfond, chief executive of Imax Corporation, made a pointed attack on Netflix, calling out the streaming giant over its continuing resistance toward theatrical releasing.
3 days ago · If Netflix were to partner with Imax, it would put Gerwig’s cinematic vision on screens highly coveted by filmmakers and studios. Imax has roughly 2,000 screens globally, with screens typically ...
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Sep 8, 2018 · With the likes of Netflix or Amazon Prime Video allowing you to stream HD shows and films into your home, or just watch them on your commute, the answer may not bode well for traditional cinema...
