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  2. Dec 13, 2017 · In 1987, Schultz acquired the Starbucks' brand and 17 locations from its founders, who decided to focus their energy on Peet's. Then Schultz began planting the seeds for one of the most ambitious...

  3. Jun 25, 2018 · In 1996, it would go on to open its first store outside North America in Tokyo, Japan. Schultz joins company leaders, dignitaries and baristas in Beijing for the opening of the company’s first store in China on Jan. 11, 1999, the company’s 10th market outside the United States.

  4. In 1982, when Starbucks had only four stores, Howard moved to Seattle from his native New York and joined the company as director of operations and marketing. A year later, in 1983, Howard traveled to Italy and became captivated with Italian coffee bars and the romance of the coffee experience.

  5. Jun 7, 2024 · Schultz’s innovative approach to employee benefits, steadfast dedication to quality, and relentless efforts to drive positive social change have not only transformed Starbucks into a global powerhouse but have also set new benchmarks in the business world.

    • Peter Westberg
  6. Sep 17, 2022 · By bringing to reality his brand-related initiatives as CEO, Schultz launched a decisive chain-wide expansion in the United States. It was an exciting and challenging time for him.

  7. Nov 6, 2021 · A letter to U.S. Starbucks partners (employees) from Howard Schultz, Starbucks founder. Dear partners, It was 40 years ago when I first crossed the threshold of our store at Pike Place, only beginning to imagine the possibilities of what this company could one day become.

  8. Jun 5, 2018 · In 1992, 11 years after Schultz stepped into Starbucks, he took the company public. It had 165 stores at the time. In the following years, a cup of Starbucks became a status symbol.