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      • After college, he went into sales, and it was at his second company, Hammarplast, which sold European coffee makers, that lead Schultz to Starbucks. A compelling communicator, he'd risen within the company quickly.
      www.entrepreneur.com/leadership/how-starbucks-ceo-transformed-a-small-coffee-bean-store/275551

      How Starbucks CEO Transformed a Small Coffee Bean Store Into ...

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  3. stories.starbucks.com › press › 2011ONWARD: How Starbucks Fought for Its Life without Losing Its ...

    Mar 27, 2011 · In his farewell letter to more than 2 million past and present Starbucks partners, founder and executive chairman Howard Schultz expressed his gratitude for the creativity, hard work and love all of them pour into the company.

  4. www.businesstoday.in › magazine › lbs-case-studyHow Starbucks pulled itself out of the 2008 financial meltdown

    Sep 22, 2014 · On January 8, 2008, Howard D. Schultz returned as CEO of Starbucks after a gap of eight years, replacing Jim Donald. Schultz had nurtured the company since 1982 when it had only four outlets.

  5. www.historylink.org › File › 20292Starbucks: The Early Years - HistoryLink.org

    Feb 15, 2017 · Howard Schultz (b. 1953) was hired later that year, and at his urging Starbucks opened its first espresso bar in 1984. In 1987 Baldwin and Bowker (Siegl had sold his shares in 1980) sold Starbucks to a group of investors led by Schultz.

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  6. money.cnn.com › magazines › fortuneHot Starbucks To Go It's a new American institution. Its ...

    Jan 26, 2004 · Schultz went out to investigate. And that's how Howard Schultz walked into the Starbucks Coffee, Tea, and Spice store in Seattle's Pike Place Market.

  7. www.entrepreneur.com › leadership › how-starbucksHow Starbucks CEO Transformed a Small Coffee Bean Store Into ...

    Jun 30, 2016 · Starbucks CEO Howard Schultz was 7 years old and living in the Brooklyn projects with his two siblings when his father, a truck driver, broke his ankle. Without health insurance or worker's...

    • Carolyn Sun
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  8. fortune.com › fortune-500-starbucks-howard-schultzHoward Schultz Has Something Left to Prove - Fortune

    Jun 8, 2017 · Schultz initially hesitated to sell frappuccinos, says Howard Behar, a Starbucks executive for 21 years. “It didn’t live up to his purist idea of coffee,” says Behar.

  9. time.com › magazine › usFebruary 16th, 2015 | Vol. 185, No. 5 | U.S. - TIME

    Feb 5, 2015 · In Seattle, Schultz just opened a flagship Starbucks Reserve Roastery and Tasting Room, a Willy Wonka–esque coffee fantasia where customers can watch every part of the coffeemaking...