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      • After a year of coaxing, Schultz convinces founder Jerry Baldwin to hire him. Schultz joins Starbucks as director of retail of operations and marketing.
      stories.starbucks.com/stories/2018/howard-schultz-and-starbucks-25-moments-to-remember/
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  2. Dec 13, 2017 · Howard Schultz, Starbucks' longtime CEO and chairman, is a self-made billionaire who revolutionized the coffee industry. Schultz came from humble beginnings, growing up in public housing in...

  3. Nov 4, 2022 · The Schultz returning to the helm of Starbucks is no longer the hyperactive true-believer who convinced Americans, and then the rest of the world, to pay $5 for a cup of coffee that used to...

    • Andrew Edgecliffe-Johnson
  4. Jun 7, 2024 · Key Insights. Grand vision: Howard Schultz transformed Starbucks from a small coffee bean retailer into a global coffeehouse empire with the vision of creating a welcoming "third place" for customers and coffee lovers. Employee welfare innovation: Influenced by his father's struggles, Schultz introduced groundbreaking employee benefits ...

    • Peter Westberg
  5. Sep 23, 2020 · Rising through the ranks to become director of sales, in the early 1980s, Schultz noticed that he was selling more coffee makers to a small operation in Seattle, Washington, known then as...

  6. Howard retired from the company in 2018 but rejoined Starbucks as interim chief executive officer and a member of the company’s Board of Directors on April 4, 2022. In 2023, Howard took on the role of chairman emeritus and stepped down from the Board of Directors.

  7. Jul 22, 2022 · When Howard Schultz took Starbucks into the UK in 1998, he hailed it as a beachhead for expansion into Europe, where the baristas of Milan had once inspired the caffeine-fuelled vision...

  8. Jun 25, 2018 · Howard Schultz walks into Starbucks first store at Seattle’s Pike Place Market, a retailer of whole-bean coffee, tea and spices. “The minute the door opened, a heady aroma of coffee reached out and drew me in,” he said in his book, "Pour Your Heart into It."

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