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Jul 23, 2021 · The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the 2020 Tokyo Summer Olympic Games.
For the long-awaited Tokyo 2020 Olympics, the IOC & Coca-Cola launched their 'I Belong Here' digital hub that leveraged Telescope's play-along, UGC, and voting experiences to celebrate unity and diversity all while engaging audiences worldwide.
Jul 27, 2021 · In celebration of Tokyo 2020 and the unity in diversity that is seen only at the Olympic Games, the International Olympic Committee (IOC) and Worldwide Olympic Partner Coca-Cola have collaborated on a global campaign that shows how everyone is welcome within the Olympic Movement.
Coca-Cola, a beverage brand, designed a mobile-first digital experience to build national pride and cheer for the athletes competing in the Olympic and Paralympic Games in Tokyo 2021, and create greater audience engagement, increased brand affinity and love and generate a measurable sales increase.
In his new role with Coca-Cola, Williams has followed the Games to Japan ahead of Tokyo 2020, the last Games in the company’s current sponsorship deal with the International Olympic...
Coca-Cola to “Celebrate Everyday Greatness” for Paris 2024 as it announces global athlete team for Olympic and Paralympic Games
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