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1. www.coca-colacompany.com › media-center › tokyo-2020Tokyo 2020 Olympic Campaign - News & Articles - The Coca-Cola ...

   www.coca-colacompany.com › media-center › tokyo-2020

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   Jul 23, 2021 · 07-23-2021. The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the 2020 Tokyo Summer Olympic Games.

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3. olympics.com › ioc › newsIOC and Coca-Cola celebrate unity in diversity through I ...

   olympics.com › ioc › news

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   Jul 27, 2021 · In celebration of Tokyo 2020 and the unity in diversity that is seen only at the Olympic Games, the International Olympic Committee (IOC) and Worldwide Olympic Partner Coca-Cola have collaborated on a global campaign that shows how everyone is welcome within the Olympic Movement.

4. www.adsoftheworld.com › campaigns › it-s-magic-whenCoca-Cola: It's Magic When the World Comes Together • Ads of ...

   www.adsoftheworld.com › campaigns › it-s-magic-when

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   Coca‑Cola believes “it’s magic when the world comes together” at the Olympic and Paralympic Games. In July, the brand unveiled an emotive, unifying campaign showcasing the power of sport to embrace our differences and foster cross-cultural connection as athletes and fans gear up for Paris 2024.

5. www.youtube.com › user › cocacolaCoca-Cola - YouTube

   www.youtube.com › user › cocacola

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   The campaign is inspired by a moment from Tokyo 2020 – where swimming champion Tatjana Schoenmaker is embraced by her rivals, Lilly King, Kaylene Corbett and Annie Lazor, after breaking the world...

6. www.sportspromedia.com › insights › interviewsSharing a vision: James Williams on Coca-Cola’s partnership ...

   www.sportspromedia.com › insights › interviews

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   In his new role with Coca-Cola, Williams has followed the Games to Japan ahead of Tokyo 2020, the last Games in the company’s current sponsorship deal with the International Olympic...

7. www.cocacolaep.com › gb › newsCoca-Cola launches new campaign that goes beyond words to ...

   www.cocacolaep.com › gb › news

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   Feb 22, 2021 · The new campaign, “Open That Coca-Cola”, explores universal, non-verbal reactions to drinking a refreshing Coca-Cola and is supported by a brand-new track crafted by Tyler, The Creator.

8. People also ask

   Why is Coca-Cola launching a global campaign to celebrate Tokyo 2020?

   • In celebration of Tokyo 2020 and the unity in diversity that is seen only at the Olympic Games, the International Olympic Committee (IOC) and Worldwide Olympic Partner Coca-Cola have collaborated on a global campaign to celebrate this unity. The campaign shows how everyone is welcome within the Olympic Movement.

   IOC and Coca-Cola celebrate unity in diversity through I Belong Here

   olympics.com/ioc/news/ioc-and-coca-cola-celebrate-unity-in-diversity-through-i-belong-here-campaign

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   Why do we want to celebrate the Olympic Games 2020?

   • The Olympic Games 2020 are important to celebrate because we want to engage younger Gen Z and Millennial fans and drive awareness around the Olympic Games Tokyo 2020. More broadly, we want to celebrate diversity around the world and demonstrate that everyone is welcome in the Olympic Movement.

   IOC and Coca-Cola celebrate unity in diversity through I Belong Here

   olympics.com/ioc/news/ioc-and-coca-cola-celebrate-unity-in-diversity-through-i-belong-here-campaign

   See all results for this question

   What is Coke's 'Open' campaign?

   • The campaign continues the company’s ‘Open’ platform, which aims to inspire and uplift people to being open to new possibilities and experiences and remaining optimistic amongst the ongoing and challenging times. Tyler, The Creator, said: “It was really cool to have the opportunity to work on a Coke commercial, forever grateful.

   Coca-Cola launches new campaign that goes beyond words to express t…

   www.cocacolaep.com/gb/news/2021/coca-cola-launches-new-campaign-that-goes-beyond-words-to-express-the-indescribable-experience-of-drinking-a-coke/

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   Why is Coca-Cola significant to the IOC?

   • Coca-Cola is a vital partner to the IOC, with a global footprint that helps spread the IOC's values to fans around the world through co-creation campaigns like I Belong Here. The IOC, on its own, would not be able to reach and engage as many people.

   IOC and Coca-Cola celebrate unity in diversity through I Belong Here

   olympics.com/ioc/news/ioc-and-coca-cola-celebrate-unity-in-diversity-through-i-belong-here-campaign

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   What's so great about the Coca-Cola brand & consumer experience campaign?

   • Souleymane Hamed, Coca-Cola Brand & Consumer Experience Director for Western Europe added “What is brilliant about this campaign is how we have merged the power of Creative and Connections to be able to increase our efficiency and effectiveness in our overall plan.

   Coca-Cola launches new campaign that goes beyond words to express t…

   www.cocacolaep.com/gb/news/2021/coca-cola-launches-new-campaign-that-goes-beyond-words-to-express-the-indescribable-experience-of-drinking-a-coke/

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   What is a Coca-Cola experience in 2021?

   • That’s why, in 2021, Coca-Cola wants to share with everyone what a Coke experience is all about, whether it’s Coca-Cola Original Taste, Coca-Cola Zero Sugar or any of its flavour variants, by giving new drinkers a way to describe its beyond-words sensation.

   Coca-Cola launches new campaign that goes beyond words to express t…

   www.cocacolaep.com/gb/news/2021/coca-cola-launches-new-campaign-that-goes-beyond-words-to-express-the-indescribable-experience-of-drinking-a-coke/

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9. www.marketingdive.com › news › coca-cola-delta-parisHow Coca-Cola, Delta are ‘Olympicizing’ campaigns with ...

   www.marketingdive.com › news › coca-cola-delta-paris

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   Jul 24, 2024 · The company is on pace for an all-time Olympic record and set to surpass $1.2 billion in advertising sales — including $350 million from new advertisers — and has worked for months, if not longer, to develop bespoke brand integrations for major marketers.