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Jul 23, 2021 · The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the 2020 Tokyo Summer Olympic Games.
- Key Campaigns from The 2022 Winter Olympics
- A Boom in Endorsements
- Treading Lightly
One of the longest-standing partners of the games is Coca-Cola. For this year’s Winter Games, Coca-Cola launched a light-hearted campaign focusing on environmental sustainability. In the commercial, ordinary people are shown as if they were participating in Winter Olympic sports such as curling and ice hockey as they throw their used bottles into r...
Brand endorsements featuring Winter Olympic athletes have also become much more frequent. One of the biggest hits of the past two years has been freestyle skier Eileen Gu, a Chinese-American who decided in 2019 to represent Team China at the Winter Games rather than her birth country (the US). A wide range of Chinese companies – from online retail ...
However despite the clear opportunities for brands going all in on their Olympic-themed advertising, there is still some tension in the air given the persistence of the Covid-19 pandemic, which threatens to impact the success of the Games – and any potential financial returns. What’s more, amid simmering international political tensions, many globa...
Olympic Games Tokyo 2020 - The Official Video Game is an Olympic video game developed and published by Sega. The game was originally released in Japan for the Nintendo Switch and PlayStation 4 on July 24, 2019. However, due to the COVID-19 pandemic delaying the start of the 2020 Summer Olympics in Tokyo, the game was not released outside of ...
Jul 27, 2021 · In celebration of Tokyo 2020 and the unity in diversity that is seen only at the Olympic Games, the International Olympic Committee (IOC) and Worldwide Olympic Partner Coca-Cola have collaborated on a global campaign that shows how everyone is welcome within the Olympic Movement.
Jul 8, 2024 · Coca-Cola believes “it’s magic when the world comes together” at the Olympic and Paralympic Games. In July, the brand unveiled an emotive, unifying campaign showcasing the power of sport to embrace our differences and foster cross-cultural connection as athletes and fans gear up for Paris 2024.
In his new role with Coca-Cola, Williams has followed the Games to Japan ahead of Tokyo 2020, the last Games in the company’s current sponsorship deal with the International Olympic Committee...
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Jul 20, 2021 · Olympic sponsor Coca-Cola has released a song called Colorful to celebrate Tokyo 2020. The track, released by Universal Music Japan with an accompanying music video, brings together 14...
