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Jul 4, 2024 · Coca-Cola’s ‘It’s magic when the world comes together’ campaign spotlights unity and difference as part of their 96-year long relationship with the Olympic Movement.
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The campaign is inspired by a moment from Tokyo 2020 – where swimming champion Tatjana Schoenmaker is embraced by her rivals, Lilly King, Kaylene Corbett and Annie Lazor, after breaking the world...
Coca‑Cola believes “it’s magic when the world comes together” at the Olympic and Paralympic Games. In July, the brand unveiled an emotive, unifying campaign showcasing the power of sport to embrace our differences and foster cross-cultural connection as athletes and fans gear up for Paris 2024.
Olympics x Coca Cola "I BELONG HERE" For the 2020 Tokyo Olympics, alongside Ogilvy, we created a global campaign around the spirit of belonging. Featuring Olympians Ysaora Thibus (2021 Silver Medal, Fencing) and Andreas Onea (Paraolympics).
Jul 23, 2021 · 07-23-2021. The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the 2020 Tokyo Summer Olympic Games.
Jul 27, 2021 · 27 Jul 2021 - In celebration of Tokyo 2020 and the unity in diversity that is seen only at the Olympic Games, the International Olympic Committee (IOC) and Worldwide Olympic Partner Coca-Cola have collaborated on a global campaign that shows how everyone is welcome within the Olympic Movement.