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  1. Adolf Dassler was born 1900 into modest circumstances and lived during a turbulent period marred by severe economic depression, political extremism, and two World Wars. The ability to establish a ground-breaking business and fight his way to the top of the worldwide industry he pioneered is a testament to his strong character.

    • Deutsch

      Adolf Dassler wird im Jahre 1900 in Herzogenaurach in...

    • Chronicle

      The trace of Adolf Dassler’s life begins on the third of...

    • Archive

      The Foundation’s archive contains numerous documents,...

    • Foundation

      In 2011, Sigrid Dassler, Adi and Käthe Dassler’s youngest...

    • Timeline

      Adi completes his training as a baker but is more interested...

    • Quotes

      Adi Dassler, whom his employees called “the boss”, worked...

  2. facts.net › people › 35-facts-about-adolf-dassler35 Facts About Adolf Dassler

    Adolf Dassler, often known as Adi, had a fascinating journey from a small-town boy to a global icon in sportswear. Here are some intriguing facts about his early life. 01 Born on November 3, 1900, in Herzogenaurach, Germany, Adolf Dassler was the youngest of four children. 02 His father, Christoph Dassler, worked in a shoe factory, which ...

  3. Adi Dassler dies on September 6, shortly before his 78th birthday. The man who almost single-handedly redefined the sporting goods industry and lifted the benchmark by a mile, leaves behind a flourishing company. Yet, the end of one Dassler era became the start of another: Adi’s wife, Käthe, with support from her son Horst, takes over.

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  4. After Adolf Dassler's death, his son Horst and his wife, Käthe, took over the management. Horst died on 9 April 1987. [59] Adidas was transformed into a private limited company in 1989, but remained family property until its IPO in 1995. The last of the family members who worked for Adidas was Frank Dassler (the grandson of Rudolf), head of ...

  5. Father Christoph was a shoemaker and to help make ends meet, mother ran a small commercial laundry. The family was not well off, but very hard working. Adolf Dassler, born in 1900 was a young lad and an active sportsman; running races and competitions. Adolph – with his two elder brothers joined the world war to fight on the front and ...

  6. Nov 2, 2020 · Horst Dassler recognized the potential of new sports and helped adidas grow their market in America. Amongst other things he applied Adolf’s innovative spirit to the development of basketball shoes and the Superstar was born – now a streetwear icon. Adolf was married to Käthe until his death in 1978, aged 77.

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  8. Birth and Early Life Adolph Dassler, co-founder of the legendary sportswear company Adidas, was born on November 3, 1900, in the small Bavarian town of Herzogenaurach. His mother worked as a laundress, while his father was a baker. Growing up, Adi, as Adolph was known in the family circle, was a quiet boy.

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