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Jun 9, 2023 · title: title: will look for web pages with the keyword specified in the title. title:Example:title:seo audit. Google Bing. 💡 The Yandex search command in the example above will look for web pages containing the phrase “seo audit” in the title. This is the equivalent to the Google intitle: search parameter.
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- Use Proper Translation. As anyone who has taken the time to learn can tell you, Russian is not an easy language. If you’re planning on improving your Yandex SEO, you’ll need to have your website translated by someone very knowledgeable about the dialect.
- Understand Russian Censorship. Russia is very big on censorship, which means Yandex is, too. If you fail to meet their guidelines on content and message, you could be blacklisted.
- Domain Age is Priority. Yandex SEO places a priority on domain age. Now, this isn’t something you can really control as a webmaster. But you can improve other areas of your content and website to help ensure pages are indexed by the search engine later on.
- Pay Close Attention to Local SEO. One area where Google and Yandex differ is when it comes to local search. Yandex SEO places a higher emphasis on regional areas.
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While there are a number of similarities between Google and Yandex, the Russian engine has its own set of rules and nuances that need to be taken into consideration when designing and developing your Russian website (or alternate version).
Yandex has a number of algorithms that ensure users are met with quality, useful content matching their search intent. This process began in 2007 through an unnamed update that introduced new ranking and variable weightings for single and multi-word search queries.
Optimizing images for Yandex isn’t too dissimilar from the same practices you would utilize for Google. However, there are some differences that can help give you an advantage when it comes to how highly Yandex returns (or ranks) your images within search results. Yandex acknowledges that images can help improve the user experience and quality of a...
Because of the sheer size of Russia, localized search works slightly differently than what we’re used to with Google — even in similarly large countries such as the United States. Within Yandex.Webmaster, you’re able to specify the region that you’re targeting (if applicable). From a user perspective, geotargeting searches are an important part of ...
While Google’s Penguin algorithmdidn’t become part of our lives until 2012, Yandex introduced their first link-based algorithm in 2005. It had no official name but became known as the Nepot filter. It aimed to reduce the impact of link exchanges, PBNs, and other spam links. In addition to link quality, the Nepot filter specifically looked for unnat...
It’s estimated that there are 80 million smartphone users in Russia. If current growth continues, this will reach 93 million in 2021. The mobile search market in Russia is also going through a turbulent time of change. In May 2017, the Russian Antimonopoly Service ruled that Google’s default Android OS was too restrictiveand not in the best interes...
In 2020, Yandex updated its Webmaster support documentation. We learned that the search engine now supports Hreflang implementations through the XML sitemap, whereas previously they only supported implementation via the HTML code. Similar to Google, Yandex also advises against using GEO-IP redirectsto force users to the correct site version.
Keyword research, a staple of any SEO campaign, is just as important as ever. A number of accessible tools make it easier to conduct in-depth keyword research in the Russian market.
Search operators such as site: and inurl:can be invaluable to SEO professionals when diagnosing index issues. Yandex also has a number of operators that differ slightly from those of Google. Good ones to keep on hand are: 1. Title[keyword] – Search for a given keyword within a title tag, works the same way as Google’s intitle: 2. Inurl=”keyword” – ...
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Aug 7, 2018 · It’s truly awesome and only getting better. In this article, I will answer nine questions about Yandex organic and paid search that I get asked most often. Hopefully, it will show how we, as an ...
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Yandex.Webmaster helps you track statistics on the search queries for which your site is displayed in the Yandex search results. You can analyze statistics in different sections: Site status dynamics by search queries — on the Search query statistics page. You can manage the query set that you track: add queries, configure query groups.
Oct 13, 2023 · Relevance and keyword optimization are key factors for SEO on Yandex. Yandex's search algorithm prioritizes websites that contain relevant and well-optimized keywords. To improve relevance, research and select keywords that are commonly used by Yandex users in search queries. Incorporate these keywords naturally within your website's content ...
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Nov 10, 2023 · They are free to use. They allow you to create an account and verify ownership of your website using different methods. They allow you to submit an XML sitemap. They have reports for analyzing the performance of your website in their search results. They notify you of problems related to crawling and indexing.
