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Monitor key metrics like open rates, click-through rates and conversions to identify areas for improvement and refine your newsletter design over time. If you need more inspiration on how to design your next email newsletter, here are some newsletter examples to help supercharge your email campaign strategy. FAQ about email newsletter 1.
- Keep Your Email Width 600 Px as It Is Recommended in Most Cases
- Use The Newsletter Header Design Best Practice
- Use The Newsletter Navigation Bar Design Best Practice
- Use The Hero Section/Unit Design
- Use Animated Gifs in The Hero Section/Unit
- Use Best Font For Email Newsletter
- Best Practice Font Size and Line Height in Email
- Use The Call to Action (CTA) Best Practices in Your Business Newsletter
- Is There An Ideal CTA Size, Color Or Shape?
- Don’T Forget About The Email Content Block Design Best Practices
600 px has been almost a standard for email widthin the email industry since it’s a number which works well in most email clients still today. There are many companies that experiment with various email widths, but 600 px seems to remain a quasi-standard for many designers and email coders. If you wish, you can move up to 640-650 px without any pro...
For many years a newsletter header used to have the following elements: 1. Preheader: a short line which stands for the preview text in most email clients and a “view online” / “view in browser” link, where users can click if the design is ruined on some email clients. 2. Logo: Helps subscribers to identify who the email is coming from. 3. Navigati...
The use of navigation bar in email designs is derived from web design. A regular mistake marketers make with navigation bars in email is that they try to replicate the website’s experience inside the email. But an email ≠ a website! What’s the problem with navigation bars in email design in general? They simply break the flow of the email. Imagine ...
The hero section/unit is the part of your business newsletter where you want to direct the most attention. Generally speaking, it contains the main message and a big call-to-action (CTA). The whole hero image concept comes again from web design, just like navigation bars, and it became fashionable in the last couple of years. The image in most case...
Since embedded video is not supported in email, most email designers turn to animated GIFs to bring that extra interaction into email newsletters as well. GIFs are a very popular replacement for static hero images these days, mostly because they are really effective in triggering an emotional response. I looked for A/B tests that can really prove h...
Before we would dive into which trendy fonts should you use in your newsletter, let me clarify one thing: Only web-safe fonts work properly in all email clients! 1. Arial 2. Courier 3. Georgia 4. Lucinda Sans 5. Lucinda Console 6. Tahoma 7. Times New Roman 8. Trebuchet 9. Verdana Web-safe fonts are boring, right? Yes, they are boring for many, beca...
There’s no uniform rule. If you have an older audience, it will make their life easier if you use larger fonts, while for young people, smaller fonts won’t cause any problems. Industry best practice suggests that: 1. Header font size should be around 22 – 28 px. 2. Body font size should be in the range of 14 – 18 px. 3. Line height should be around...
Just because you have a beautiful call to action button in your email, it doesn’t mean that everybody will click there. The design is only one part of the story in this case as well. Call to action copy is at least as important, and of course previous parts of your email newsletter — including email header, hero image, headline — matter as well. Wh...
Apple suggests any touch point to be at least 44 px tall. That’s why we would advise you to have a CTA which is taller than 44 px. The average CTA height is 47.9 px, and the most popular CTA height is 50 px— a round number at least. Generally accepted best practice is to match the CTA color with a brand color. Source: Reallygoodemails.com The study...
It is really difficult to decode what makes one design beautiful while another is offensive to our eyes, but let’s try to find the most common traits of nice email designs in general. Explore more about email design challenge in this article. Keep a healthy image to text ratio According to Email on Acid and Return Path, you should aim for a 60/40 t...
- Roland Pokornyik
- Skillshare. Subject line: Honoring Juneteenth. Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States.
- John Lewis. Subject line: Perfect gifts for Mother's Day. Mother's Day is a big holiday, especially for retail brands. As a business owner, or someone starting a business, you’ll need to know how to make your email newsletters stand out on this important day.
- MiMOKO. Subject line: June newsletter + floral styling tips for beautiful home. MiMOKO sells beautiful handmade ceramic planters and vases. Although the company is primarily an online store, MiMOKO does not merely focus on promoting products and sales in its newsletter.
- Allplants. Subject line: New Dish Alert! Tempeh Rendang Curry. Instead of inviting users to open their wallets, the company opens its readers’ appetites with mouth-watering photos and detailed descriptions that foodies won’t be able to resist.
- Connection drives digital newsletter success. Their name may sound old school, but newsletters are one of the best ways to directly connect with your audience and are frequently cited as a digital marketing communication with the best return on investment.
- Define your target audience and deliver consistently. You can’t please all the people all the time. Make your message specific to the unique audience you want to reach.
- Different newsletters for different needs. There’s no one way to write or design a newsletter, and the approach you take will vary depending on your industry and brand.
- Design your newsletter with style that amplifies. Much like relevant content is crucial for your newsletter, so too is appropriate design. Crafting a memorable look will help readers associate your branding with useful content.
- Contrasting colors. Clinique always has a way of making their email newsletter design eye-candy, and this is an example. The caption is what lures readers first due to the fear of missing out when their products sell out.
- Mobile-friendly. Mommy Nearest is a source for all your parenting tips. When you’re sending educational guides and tips to customers, make sure the content isn’t cluttered.
- Straightforward offer. When sending email newsletters, avoid beating around the bush. Zapier’s email is pretty straightforward. The caption says it all, “The Top 10 Blog Posts of the Year.”
- Branding consistency. Branding consistency is essential to instill brand recognition and loyalty. When creating email designs, make sure to give your designers your complete brand style guide.
Mar 14, 2024 · Start free. Email essentials. Newsletters. 11 TOP newsletter design tips, examples and trends for 2024. By: Karolina Petraškienė — Mar 14, 2024. Email newsletters are dead! That’s a myth. In fact, when designed well, newsletters are the best way to draw in customers.
40 examples of beautiful email design to inspire your own newsletters. Quick tips and tricks for creating your own email newsletters. Ready? Let’s dive in. Why email marketing is so powerful. These days, there are so many different ways to reach your target audience, from social media campaigns to influencer marketing and paid ads.
