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As a qualitative research method, focus groups have gained significant acceptance and popularity on college campuses. While initially more prevalent in business and marketing domains, focus groups have surfaced in educational research to explore student perceptions, attitudes, beliefs, and experiences.
- Felice D. Billups
- 2012
Focus groups provide many of the advantages of a one-to-one interview, but with the important difference that they yield a collective rather than an individual view.
Focus groups are an inherently social data collection method that generates emic data at multiple levels of analysis. These elements, when taken together, make focus groups extremely well suited for certain research questions and tasks.
Among the various methods available, focus groups have emerged as a valuable tool for gathering qualitative data and gaining in-depth insights. In this post, we set out the pros and cons of using this approach in academic research, shedding light on both the advantages and challenges they present.
This article provides some practical guidance and reflections based on our experiences conducting semistructured focus groups using a videoconference platform with internal medicine residents at three academic medical centers.
Nov 3, 2020 · Practitioners and researchers are conducting more focus groups online as a qualitative data collection method, yet rigorous methodological studies investigating the diversity of findings versus traditional in-person focus groups are limited.
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How can focus groups improve academic research?
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What makes a good focus group?
Jan 22, 2007 · Guidelines for setting up and designing focus-group studies are outlined, ethical issues are highlighted, the purpose of a pilot study is reviewed, and common focus-group analysis and reporting styles are outlined. Keywords: Focus-group methodology. interviews. students. research methods.
