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Focus groups are an inherently social data collection method that generates emic data at multiple levels of analysis. These elements, when taken together, make focus groups extremely well suited for certain research questions and tasks.
May 22, 2019 · In reviewing the extant qualitative research in the field utilizing focus groups as a step in the research process, focus groups tend to be used haphazardly across qualitative traditions, regardless of the grounding philosophy or methodological design frameworks.
- Melissa M Luke, Kristopher M. Goodrich
- 2019
Key strategies to ensure successful remote focus groups and interviews. IRB = institutional review board. Throughout 2019, we collaborated on a series of stakeholder focus groups to explore clinician experiences with patient handoffs between the intensive care unit and the wards.
Among the various methods available, focus groups have emerged as a valuable tool for gathering qualitative data and gaining in-depth insights. In this post, we set out the pros and cons of using this approach in academic research, shedding light on both the advantages and challenges they present.
Feb 8, 2021 · Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data.
Focus groups are therefore appealing for researchers who seek to study the interactions and communication dynamics of groups and, owing to their practical utility, are an increasingly popular method of data collection among qualitative researchers (Savin-Baden and Howell Major, 2013, p. 374).
Nov 3, 2020 · This experimental study sought to address that gap by randomly assigning participants into treatment groups to brainstorm sustainable practices for the hospitality industry (i.e., a broad topic) on a popular publicly available platform (i.e., Reddit).
