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Explore successful book launch campaigns across various genres. Analyze how these authors engaged their audience, capitalized on motivation, and strategically leveraged their profits. Understanding their approaches allows you to derive inspiration and tactics applicable to your campaign.
Discover the secrets of a successful book launch campaign and how it can propel authors to literary success. This article takes you through the essential steps, strategies, and best practices to create a compelling book launch campaign.
- How to Use This Flipbook
- The First Steps
- Create a launch plan.
- Initial Promos
- Post a cover reveal.
- Test marketing copy.
- Create swag.
- Preorder Promos
- Run a fan art contest.
- Launch Day Promos
- Thank your readers.
- Post-Launch Promos
- Sign up as a HARO source.
- Are you launching a new book soon?
- Here are some of the ways BookBub could help you promote a new release:
As an author, a marketer at a publishing house, or anyone else working on a book release, there’s a wide array of tactics you can use to promote your launch. To help you develop a marketing plan for your next release, this flipbook will walk you through the stages of a book launch, with examples of how successful authors have promoted their new rel...
Before launching a new book, there’s early prep work any author or marketer can do to make the rest of the process as smooth as possible (and less overwhelming!). This section highlights some of the things you can get started on right away — long before you start choosing marketing channels or tweaking messaging or allocating budgets. The earlier y...
Each book will have its own launch plan depending on: How much time you have before launch Your unique audience The book and its genre, tropes, and timeliness What tactics you’re comfortable with (and enjoy!) Based on these factors, compile your own launch checklist from the ideas in this flipbook. EXAMPLE: Bestselling author Debbie Macomber create...
There are several effective marketing tactics that should be implemented before the preorder is even available on retailers. Doing these initial promotions can help drive early buzz for the book and lay the groundwork for a successful launch. In this section, you’ll find some initial promotional steps we’ve seen authors take either before their pre...
Partner with a publication your readers frequent to show a first-look of your cover to create early buzz. (The research you did in “The First Steps” section should help you determine which publications your readers read.) If you can arrange to have a book available for preorder in time for its cover reveal, linking to a page where readers can preor...
As early as you can, test and optimize your book description and marketing copy rather than making assumptions about what will resonate with readers. Use a polling software like PickFu to test copy variations and see which your audience likes better. Or use BookBub Ads or Facebook Ads to A/B test copy. EXAMPLE: When M.J. Rose created taglines for h...
Swag can be an effective marketing tool, especially if it ties into the story in some way. Flat swag is the least expensive to ship! Remember: Everyone gives away bookmarks and bookplates. Consider your target audience, and think about what they would have a real use for that relates to the book. EXAMPLE: Joan Jaytanie created small but useful and ...
For a traditionally published author, a significant number of preorders can increase a print run, and early buzz may convince the publisher’s marketing team to invest more time and marketing dollars into the book’s campaigns. For a self-published author, driving preorders can trigger retailer algorithms that may help a book appear in “hot new relea...
Encourage fans to upload fan art of a character or scene from a previous book to your blog or Facebook page — or have them share it using a hashtag on Instagram or Twitter. Choose a winner to receive an ARC of the upcoming book as a prize, and then get permission to use that fan art in your marketing! EXAMPLES: V.E. Schwab and her publisher ran a f...
Congratulations! It’s your book birthday! In addition to celebrating, there are lots of creative ways you can promote a new release on launch day. In this section, you’ll find examples from a wide range of authors promoting their book launch. These campaigns either took place on launch day, or very soon after. Remember: You don’t have to do them al...
Your book birthday is an exciting day, and the culmination of a huge accomplishment. But remember to take a moment to thank your fans! Voice your appreciation for their excitement, loyalty, and evangelism. A little bit of gratitude can go a long way. EXAMPLE: On launch day for What If It’s Us, co-author Adam Silvera tweeted thanks to his fans for a...
Promotion shouldn’t end once a book is finally out in the wild — it’s important to maintain the momentum in the weeks and months following its launch as well! With a little creativity and persistence, you can continue marketing a book to reach new readers after its release day. While a book’s long-term marketing strategy could be a flipbook of its ...
Help a Reporter Out (HARO) connects journalists with relevant experts, and you are the expert of your niche! By signing up, you’ll receive an email three times per day that includes media opportunities in which you could be quoted. Reply quickly for the best chance of getting selected for a quote in an article, and ask for a link back to your site....
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Nov 13, 2018 · To help you develop a marketing plan for your next release, we created The Ultimate Guide to Promoting a Book Launch! This guide will walk you through the stages of a book launch, with examples of how successful authors have promoted their new releases at every step in the process.
- Write a book launch post on your blog. Of course, the prerequisite for this an many other strategies below is that you have a an author website and a blog.
- Write a book launch email to your main email list. Well, first I have to ask: You do have an email list, right? If not, start one. Immediately. I’m not kidding: If you are an author and you don’t have an email list, stop reading this right now, go to MailChimp.com and sign up for a free account.
- Set up a pre-launch blog post sequence. Write a sequence of blog posts leading up to your book launch. Don’t surprise your website visitors and blog readers with your new book.
- Set up a pre-launch email sequence. Send a series of pre-launch emails to both your main list and your separate book email list if you have one. The magic of this tactic is that you don’t need a blog or blog readers to get people interested in what you have in store for them.
Nov 18, 2023 · Explore successful book launch campaigns across various genres. Analyze how these authors engaged their audience, capitalized on motivation, and strategically leveraged their profits.
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Jul 23, 2020 · You've written a book, now's the time set it up for success by planning your book launch! Check out our tips and download our free book launch checklist!
