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  1. Horst Dassler (12 March 1936 – 9 April 1987): 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.

  2. Apr 11, 1987 · Horst Dassler, chairman of the Adidas sporting goods company since 1984, died today in this Bavarian town, a company spokeswoman said. He was 51 years old. The cause of death of Mr. Dassler,...

  3. Is there a better politician in the world than Sepp Blatter? Horst Dassler would be proud of his protege.

  4. Horst Dassler, chairman of Adidas, the world's largest sporting goods manufacturer and a highly influential behind-the-scenes figure in the world Olympic movement, died Friday of cancer in...

  5. Apr 10, 1987 · HERZOGENAURACH, West Germany -- Horst Dassler, chairman of Adidas, the world's largest sporting goods manufacturer with affiliates in 40 nations, died Friday. He was 51.

  6. Aug 3, 2021 · Horst Dassler died unexpectedly in 1987, aged just 51. It was only three years after his mother Käthe passed away, and it signaled a change in how the business was run. In 1989, adidas changed its name to ‘adidas AG, Stock Corporation’ and was listed on the German stock exchange for an initial value of 50m Deutschmarks.

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  8. (1936–87)A German sports equipment entrepreneur who brokered influential marketing and sponsorship deals in the 1970s and 1980s that established a new basis for the financing of high-profile international sporting events such as the Olympic Games and the men's football, or what became known as the FIFA, World Cup.

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