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1. www.amazon.co.uk › Pitch-Invasion-Adidas-MakingPitch Invasion: Adidas, Puma and the Making of Modern Sport

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   Aug 2, 2007 · Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes. Read more.

   • The Lords of the Rings: Power, Money and Drugs in the Modern ...

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2. www.amazon.co.uk › Lords-Rings-Power-ModernThe Lords of the Rings: Power, Money and Drugs in the Modern ...

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   Buy The Lords of the Rings: Power, Money and Drugs in the Modern Olympics by Andrew Jennings, Vyv Simson (ISBN: 9780671712259) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.

   • 4.2/5 (42)

   • Author: Andrew Jennings, Vyv Simson

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4. goodreads.com › book › showSneaker Wars: The Enemy Brothers Who Founded Adidas and…

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   Sep 12, 2005 · Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them by the end of World War II, the brothers split the company, dividing their family and hometown.

   • 3.9/5 (1.1K)

   • Format: Hardcover

5. en.wikipedia.org › wiki › Horst_DasslerHorst Dassler - Wikipedia

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   Horst Dassler (12 March 1936 – 9 April 1987): 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.

6. www.amazon.com › Sneaker-Wars-Brothers-FoundedAmazon.com: Sneaker Wars: The Enemy Brothers Who Founded ...

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   Mar 17, 2009 · Started in their mother’s laundry room in Germany, Adi and Rudi Dassler’s shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.

   • 4.6/5 (227)
   • Brand: Ecco Press

   • Price: $13.19

7. www.amazon.co.uk › Lords-Rings-Andrew-JenningsThe Lords of the Rings Kindle Edition - Amazon.co.uk

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   The result of years of investigations by award-winning corruption specialists, ‘Lords’ reveals how positive drugs tests were concealed so that the Olympic Games could be sold as ‘clean’ to sponsors, rebranded as ‘partners,’ while heavily doped male and female athletes were changing sex!

   • Author: Andrew Jennings

8. People also ask

   Who was Horst Dassler?

   • Horst Dassler (12 March 1936 – 9 April 1987) : 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.

   Horst Dassler - Wikipedia

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   How did Horst Dassler die?

   • Years after Dassler's death, in May 2001 ISL filed for bankruptcy, with a stated net debt of $300 million. Horst Dassler died on 9 April 1987 from complications due to cancer. He left behind his wife Monika and two children, Suzanne and Adi.

   Horst Dassler - Wikipedia

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   Who are Adi & Rudi Dassler?

   • In Sneaker Wars , journalist Barbara Smit reveals the dramatic, character-driven story of these two power-houses. Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics.

   Sneaker Wars: The Enemy Brothers Who Founded Adidas and…

   goodreads.com/book/show/1617037.Sneaker_Wars

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   Why did Adi and Rudi Dassler split?

   • Started in their mother’s laundry room in Germany, Adi and Rudi Dassler’s shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.

   Sneaker Wars: The Enemy Brothers Who Founded Adidas

   www.amazon.com/Sneaker-Wars-Brothers-Founded-Business/dp/0061246581

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   What happened to Dassler's mother?

   • After the death of his father in 1978, Dassler's mother Käthe Dassler became chairman of the company and Dassler returned to Germany to take his place in the top management of the firm. When his mother died in 1984, Dassler assumed the office of chairman, a position he retained until his death.

   Horst Dassler - Wikipedia

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9. books.google.com › books › aboutSneaker Wars: The Enemy Brothers Who Founded ... - Google Books

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   Mar 17, 2009 · Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe...