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Horst Dassler (12 March 1936 – 9 April 1987): 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.
Feb 27, 2020 · The other key player in the adidas Superstar story is Horst Dassler, the son of company founder Adi and his wife Kaethe Dassler. Sandra explains that in 1959 he was tasked with opening a new production facility in France:
May 10, 2024 · Horst Dassler was the son of Adi and had worked for his father almost since the inception of Adidas. An entrepreneur at heart, he was sent away to France to start up the French arm of the company, something which he did with much success.
Both Horst Dassler (Adi’s son) and Armin Dassler (Rudi’s son) expanded their respective companies, often by undermining their family rival at crucial moments.
Jul 27, 2021 · Horst Dassler, the son of the founder of Adidas, cultivated relationships with athletes and national associations – with the aim of expanding his family’s sports apparel business.
The timeline provides a compact overview of the main milestones in Adi and Käthe Dassler’s private life as well as in the founding history of adidas.
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There was certainly plenty to do since Adi and Käthe became parents to five children: Horst, the only son was born in 1936, followed by Inge (1938), Karin (1941), Brigitte (1946) and the youngest daughter, Sigrid (1953).
