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  1. Horst Dassler (12 March 1936 – 9 April 1987): 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.

  2. Aug 5, 2015 · Adolph and Rudolph Dassler. The battle between Adidas and Puma is no coincidence – their cut-throat competition founded on a blood rivalry. There once was a company called Gebrüder Dassler Schuhfabrik, formed after World War I by Christoph Dassler in the town of Merzogenaurach in Germany.

  3. Aug 9, 2021 · For Dassler, who died Friday at the age of 51 in West Germany after a long illness, was arguably the most powerful man in international sports, especially the Olympic movement.

  4. The arena brand was created by sports visionary Horst Dassler, son of the Adidas founder and President of Adidas France. During the 1972 Munich Summer Games, Dassler was on the pool deck when Mark Spitz won his historic 7 gold medals.

  5. Is there a better politician in the world than Sepp Blatter? Horst Dassler would be proud of his protege.

  6. Apr 11, 1987 · Horst Dassler, chairman of the Adidas sporting goods company since 1984, died today in this Bavarian town, a company spokeswoman said. He was 51 years old. The cause of death of Mr. Dassler,...

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  8. Jul 27, 2021 · Harvard Business School professor Geoffrey Jones explores the pros and cons of the globalization and commercialization of sport in his case, spanning from the 1930s to the 1970s, “ Horst...

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