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- If something heads south or goes south, it becomes less successful or falls to a lower level.
idioms.thefreedictionary.com/headed south
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Sep 19, 2011 · According to the Oxford English Dictionary, the meaning of telling someone to "go west" is not related to the phrase "going south". Instead, it means: go west, young man: used as an encouragement to seek fortune in the American West; also in extended use.
head south. 1. To escape; to vanish or disappear. (Not necessarily in a southerly direction.) Everyone in the gang headed south when they learned that the police had discovered their hideout. 2. To fall or drop; to depreciate; to lose quality or value.
go south. Deteriorate or decline, as in The stock market is headed south again. This expression is generally thought to allude to compasses and two-dimensional maps where north is up and south is down.
If they were heading in the wrong direction, they would say they were “going south.” Regardless of its origins, this expression has become widely used in modern times and is often associated with failure or disappointment.
The idiom “head south” is often used to describe a situation where things are not going well or have taken a turn for the worse. However, there are common mistakes that people make when using this idiom that can lead to confusion or miscommunication.
It is commonly used when giving directions or talking about travel plans. For example, if someone asks for directions to a specific location, you can say, 'You need to "head south" on this road for about 2 miles.'. To reach our destination, we need to head south on the highway.
1. To escape; to vanish or disappear. (Not necessarily in a southerly direction.) Everyone in the gang headed south when they learned that the police had discovered their hideout. 2. To fall or drop; to depreciate; to lose quality or value. (Especially related to finances or stock exchanges.)
