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Chris Hackley. I established the marketing teaching and research department as founding Chair in Marketing at Royal Holloway, in 2004. Before that I taught at Birmingham University, Aston Business School and others.
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Dec 20, 2018 · Chris Hackley is Professor and Chair in Marketing at Royal Holloway University of London. Research interests focus on communication in marketing and advertising.
- Stephen Brown, Chris Hackley, Shelby D. Hunt, Charles Marsh, Nicholas O’Shaughnessy, Barbara J. Phil...
- 2018
Feb 16, 2005 · SAGE, Feb 16, 2005 - Business & Economics - 264 pages. "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris...
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Chris Hackley. Marketing has become a vibrant academic field and a highly popular university subject choice globally since Philip Kotler (1967) first popularised the discipline with his seminal...
Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research.
May 14, 2024 · Our Economics rankings show the best universities for Economics in the UK, including courses like Business Economics and International Economics. Using our Economics league table you can see which UK universities offer courses in Economics and see how they compare to each other based on what factors are important to you.
Oct 18, 2017 · The purpose of this paper is to explore the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the creative performance of consumer identity is a key element of the marketing management task for the media convergence era.
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