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  1. Find help for both Merchant Center Next and the classic Merchant Center experience. Learn how to set up, manage, troubleshoot, and optimize your account and products, and access advanced functionality and programs.

  2. Find answers and get the support you need to make the most of Merchant Center, whether you’re just getting started, learning how to manage your account, or want to try paid advertising.

    • Overview
    • Before you begin
    • Get started
    • Add your information

    Next: Choose where your customers check outIf you’re looking for information about signing up for Merchant Center Next, click here.

    Google Merchant Center helps millions of people discover, explore, and buy your products. With its amazing features and deep reporting tools, it gives you different ways to get the right products to the right customers.

    You’ll need a Google Account (for example, Gmail) to sign up for Merchant Center. If you don't have a Google Account, go to accounts.google.com and click Create account.

    When you’re ready, go to Merchant Center and sign in with your Google Account to get started.

    Drive sales and reach more customers with Google Merchant Center

    For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.

    Merchant Center intelligently builds a personalized onboarding experience. It will suggest next steps for you and show you tasks that have already been completed.

    You can access your remaining tasks at any time by navigating to the “Overview” tab.

    Enter your business information Tell us about your business.

    Your business information is applied across the different features and tools that you use in Merchant Center. You only have to enter this information once, and you can edit it later.

    • Add where your business is registered as the “Business address”.

    • The time zone for Merchant Center is automatically filled based on the country or region you choose under “Business address”. After you create a Merchant Center, you can change the time zone in your Merchant Center settings.

    • Add your business name.

    • Your business name can be your store's name, your website's name, or your business's name.

  3. Learn how to add your products and business to Google for free and reach more customers across Google Search, Maps, YouTube and more. Find answers to frequently asked questions and get started with Merchant Center.

  4. Learn how to add, optimize, and promote your products across Google with Merchant Center. Find answers to frequently asked questions and get Google Merchant Center support from the help center.

  5. To upload your product data in Google Merchant Center, you'll first need to create a feed to which you can submit your data. This step is required for any new feed, and when a feed is...

  6. The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings and Google Shopping Ads.

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