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  1. Merchant Center is a free tool that helps you manage and showcase your products across Google Search, Maps, YouTube and more. Sign up with a Google account and add your products, business information, and advertising goals to reach more customers.

    • Overview
    • Before you begin
    • Get started
    • Add your information
    • GeneratedCaptionsTabForHeroSec

    Next: Choose where your customers check outIf you’re looking for information about signing up for Merchant Center Next, click here.

    Google Merchant Center helps millions of people discover, explore, and buy your products. With its amazing features and deep reporting tools, it gives you different ways to get the right products to the right customers.

    You’ll need a Google Account (for example, Gmail) to sign up for Merchant Center. If you don't have a Google Account, go to accounts.google.com and click Create account.

    When you’re ready, go to Merchant Center and sign in with your Google Account to get started.

    Drive sales and reach more customers with Google Merchant Center

    For subtitles in your language, turn on YouTube captions. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.

    Merchant Center intelligently builds a personalized onboarding experience. It will suggest next steps for you and show you tasks that have already been completed.

    You can access your remaining tasks at any time by navigating to the “Overview” tab.

    Enter your business information Tell us about your business.

    Your business information is applied across the different features and tools that you use in Merchant Center. You only have to enter this information once, and you can edit it later.

    • Add where your business is registered as the “Business address”.

    • The time zone for Merchant Center is automatically filled based on the country or region you choose under “Business address”. After you create a Merchant Center, you can change the time zone in your Merchant Center settings.

    • Add your business name.

    • Your business name can be your store's name, your website's name, or your business's name.

    Learn how to create a free account and manage your product data in Merchant Center, a tool that helps you reach more customers on Google. Follow the onboarding guide to add your business information, choose your checkout options, link your third-party platforms, and more.

  2. Official Google Merchant Center Help Center where you can find tips and tutorials on using Google Merchant Center and other answers to frequently asked questions.

  3. Learn how to add, optimize, and promote your products across Google Search, Maps, YouTube, and more with Merchant Center. Sign in to create your account, add your products, get insights, and boost sales with ads.

  4. Use your Google Account. Email or phone. Forgot email? Type the text you hear or see. Not your computer? Use a private browsing window to sign in. Learn more about using Guest mode. Next....

  5. Learn how to sync your products and store information with Google Merchant Center and reach millions of shoppers across Google platforms. Find out how to get started, list your products for free, and run Performance Max campaigns to boost your sales.

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  7. Your product information is located in Merchant Center. Follow these steps to set up your account: Create a Merchant Center account to house your local products and local product inventory...

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