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  1. Get started by creating a free Merchant Center account and providing information about your business and products. If you’re on an e-commerce platform, you can automatically sync your...

    • Listings

      Increase your online presence and reach new customers with...

    • Performance Max

      Add your product information to Merchant Center Start by...

    • Manufacturer Center

      Discover more insights . Find actionable insights on how...

    • Local inventory ads

      Reach local shoppers across Google with Merchant Center....

  2. To create your Merchant Center account, go to the Google Merchant Center sign-in page. Then, enter the Google Account email address and password you'd like to use to create the...

  3. Discover how Google Merchant Center works. Set up your account to upload, manage, and promote your products online and begin reaching more customers.

  4. Find answers, tips and tutorials on how to set up and manage your Merchant Center account.

  5. Set up Merchant Center. Your product information lives in Merchant Center. To set up your account, follow the steps below: To house your products feed, create a Merchant Center...

  6. Configure your account. This page explains how to sign up for the Google Customer Reviews feature within your Google Merchant Center account. Note: If you already have a Google Merchant...

  7. In this Help Centre, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure that you're using...

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