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  1. Creating a Merchant Center account and showing your products on Google is free of cost. You can add and manage your product listings directly from Merchant Center.

    • Listings

      Increase your online presence and reach new customers with...

    • Performance Max

      In Google Merchant Center, Performance Max campaigns...

    • Manufacturer Center

      “Google Manufacturer Center provides us as brand...

  2. To create your Merchant Center account, go to the Google Merchant Center sign-in page. Then, enter the Google Account email address and password that you'd like to use to...

  3. Official Google Merchant Center Help Center where you can find tips and tutorials on using Google Merchant Center and other answers to frequently asked questions.

  4. Discover how Google Merchant Center works. Set up your account to upload, manage, and promote your products online and begin reaching more customers.

  5. Configure your account. This page explains how to sign up for the Google Customer Reviews feature within your Google Merchant Center account. Note: If you already have a Google...

  6. Set up your accounts so that you can begin. If you already have an active products feed in your Merchant Center account, a Google Ads account for your Shopping campaigns and promotions...

  7. Find answers, tips and tutorials on how to set up and manage your Merchant Center account.