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  1. Feb 7, 2021 · Huggies Super Bowl 2021 TV Spot, 'Welcome to the World, Baby'. Huggies is pleased to help welcome all babies to earth, home to 8 billion humans, who were also once babies. Luckily for all the new babies, they need only know two former babies to be part of a family.

    • Mark Neely

      AT&T Wireless 5G Evolution TV Spot, 'OK March Madness:...

  2. Dec 6, 2021 · Huggies made its Super Bowl debut in 2021, premiering the first-ever diaper ad to air during the Big Game. The spot, “Welcome to the World, Baby,” opened with pictures of just a few of the “Super...

  3. Feb 8, 2021 · One of the cutest Super Bowl commercials this year was the Huggies ad, which featured eight babies who had been born earlier that day. “Welcome, baby!” a voiceover said in the commercial ...

    • Lindsay Lowe
    • 6 min
  4. The ad sets in motion a fresh new global creative platform that involves a reimagined look, feel and voice for Huggies. The brand’s new tagline: “We got you, baby.”

    • 31 sec
  5. Feb 8, 2021 · All the footage of the gameday newborns was submitted virtually, without the brand ever having to enter a hospital. Of the eight newborns featured in the commercial, baby Destinee, Freyja and Adam were all born in Tampa, Florida, the city where the big game took place.

    • 2 min
  6. Feb 8, 2021 · Huggies became the first diaper company to ever release a Super Bowl ad with its "Welcome to the World, Baby" campaign that featured babies born Feb. 7.

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  8. Feb 8, 2021 · Huggies has now become the first diaper brand to advertise during the Super Bowl after a commercial featuring real newborns born on Super Bowl Sunday aired during the first half of the game.

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