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Georges Kern (born 25 January 1965) is a German-Swiss businessman, who has been CEO of Swiss watchmaker Breitling since 2017. He studied Political Science in Strasbourg, France, and graduated in Business Administration from the University of St. Gallen, Switzerland.
Mar 31, 2022 · It is five years since Georges Kern blindsided the Richemont Group by announcing he was off to head up Breitling, the independent Swiss watch company.
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Kern describes the new direction as a means of broadening Breitling’s customer base to include its recent fans as well as those who admire its vintage timepieces. “The interesting thing here at Breitling is that we have two totally different communities,” he explains. “We have, on one side, the community who likes the bigger, bulkier pilot’s watche...
If you look at the brand’s latest promotional concept, its boutiques, its point-of-sale material and its ambassadors – which includes champion surfer Kelly Slater, award-winning actors Charlize Theron and Brad Pitt, and environmentalist and adventurer David de Rothschild – the image is clearly one of a brand that is cool, sporty and relaxed, but el...
While Kern has certainly not revealed any plans for Breitling’s timepieces to go digital, he recognises that “the normal way to do business today is online”. The company is much more active in digital marketing now says the CEO, and Breitling’s ecommerce capabilities will launch in China and the US this month, and in Europe in January. “We want to ...
When it comes to the mind behind the grand plans, Kern describes himself as an observer. “I always tell my team, ‘Walk with open eyes through life’. See what is happening in the car industry, in architecture, in fashion… Just open your eyes and you will have inspiration and you will understand what is going on in the world. “Know what movies are be...
Oct 13, 2020 · How the Laser-Sharp Vision of Georges Kern Keeps Breitling Flying in the Face of Adversity. Mission in action. By Johnny Davis Published: 13 October 2020. Even before the pandemic balloon went...
Dec 9, 2022 · Meet Breitling CEO, Georges Kern: our 2022 recipient of the Industry Hero gong at the Square Mile Watch Awards. The veteran watch boss sits down with Ben Winstanley to talk about his career and what the future holds for the industry
Feb 13, 2020 · Regent Street becomes the second directly owned and operated showroom for Breitling in London as it will keep its current Bond Street boutique, the company confirmed to WatchPro. Georges Kern, Breitling CEO, has overseen a repositioning of the brand since taking over two years’ ago, and introduced a townhouse concept at new boutiques.
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Who is Breitling CEO Georges Kern?
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In recent years, Breitling, under CEO Georges Kern, has been reducing its portfolio and case sizes rather significantly, a move that comes as part of the storied watch house's masterful ethos of walking a fine line between honouring its past while simultaneously speaking to new audiences.
