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Whether it’s your first or fifth business, writing a compelling vision statement can be challenging. Below, we'll share how to write a vision statement — one that inspires your employees and positively impacts your business — and we'll look at a few vision statement examples to help you get started.
- Microsoft. Microsoft is one of the most well-known technology companies in the world. Their vision is to help people and businesses throughout the world realize their full potential.
- Amazon. This e-commerce giant’s vision is to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
- Tesla. Tesla’s vision is to create the most compelling car company of the 21st century by driving the world's transition to electric vehicles. Their mission is to accelerate the world's transition to sustainable energy.
- Ikea. This world’s largest furniture retailer’s vision is to create a better everyday life for many people.
Jan 5, 2023 · In this article, learn to distinguish the importance of having a vision statement, mission statement, core values, goals, and strategy. Then, explore how to craft a powerful vision statement that fosters business success by learning from 20 examples of the world’s top companies.
- Shopify. Shopify’s vision statement is succinct and straightforward: “Make commerce better for everyone, so businesses can focus on what they do best: building and selling their products.”
- Zoom. Zoom has a strong vision statement: “Communications empowering people to accomplish more.” The ubiquitous video meeting platform does an excellent job of sharing how its vision fits squarely into its brand identity.
- Lego. Lego’s vision statement is simple and joyful: “A global force of learning through play.” The toy company uses its vision statement to frame its impact reporting.
- Drift. Drift’s vision is clear: “A world where people are free to have a conversation with any business, at any time, on their terms.” Drift’s chatbots allow businesses to field incoming questions and connect with customers or potential customers at any time.
- Amazon’s Vision Statement. Problem: The problem at hand is the cumbersome process of customers having to discover, buy, and receive their products online slowly.
- SpaceX’s Vision Statement. Problem: Space travel has been half-heartedly pursued for years without enough resources and passion backing the advancement of space exploration.
- Uber’s Vision Statement. Problem: Grabbing a cab or getting a lift in the middle of the night is not as easy, straight-forward, and affordable as it should be.
- Apple’s Vision Statement. Problem: Computers are ugly, bulky, and difficult to use for the ordinary man. Most computers do not have any aesthetic appeal and are only really capable of completing the task without delivering anything but the bare minimum.
Aug 8, 2024 · Get the free vision statement template to help create your vision statement. Plus, access 46 vision statement examples to reference as you create your vision.
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Jul 26, 2024 · Learn how to write a Vision Statement in 4 steps with our fail-proof formula and free toolkit. Access tips & vision statement examples from top companies.
