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Facebook Live is a live video streaming platform that you can use to improve your profits. Learn how to use the newest strategy to promote and sell products on the internet.
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Exclusive Media Network - Facebook
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- Teach A Class.
- Make An Announcement Or Share Breaking News.
- Raise Money For A cause.
- Host A Weekly Roundtable.
- Take Them Behind The Scenes with A Tour Or Process-Style Workshop.
- Hang Out Live in A Facebook Group.
- Do An Ama with A Company Expert.
- Do A Consulting Session Live.
- Showcase Current Inventory and Sell to A Live audience.
- Host An Exclusive Product Launch Or Post-Launch Education Session.
Once of the most valuable things you can do for your audience on social media is teach them how to do something. Free, live educational programming is a great way to position your brand as a thought leader. It also gives your audience a more robust understanding of your product and or services. For instance, at HubSpot we often post educational con...
Unless they choose the "Follow" setting, fans of your Facebook page don't see everything you post. However, the default setting for users is to receive a notification when someone they know or a page they follow goes live. With this in mind, Facebook Live is an ideal channel for those important updates that you want the majority of your followers t...
More than ever, consumers want to buy from companies with values. Use a live stream to support your values and raise awareness for the things your care most about. During the live stream, explain the cause, why it's important, and how the audience can help. You can even pin a comment to direct your audience to the right place to provide support. Ad...
Take time to talk about topics your audience cares about with a weekly roundtable. Some of the most popular roundtables on Facebook now include Red Table Talk, STEVE on Watch, and more. During a roundtable livestream the participants could field audience questions, give perspective on industry news, or entertain the audience. Of course, a liveround...
Give your audience an exclusive look at what happens behind-the-scenes of your product. Your audience will have a deeper connection to a product or service if they know the process. Think about what you can share that would be interesting or compelling for your audience to know. This tactic is especially great for brands who pride themselves on tra...
There are over 10M+ groups on Facebook, with 1.4B people using them every month. Consider going live in a group for an exclusive chat with your community. Groups are often smaller and more niche than company pages, so it’s likely the audience is more invested in a topic. Consider keeping this style of live video very casual. For instance, you could...
Access to experts in-person is difficult — even before physical distancing. Host an AMA and give your audience access to your businesses’ most knowledgeable employees. During the live stream, the expert can answer questions on the fly — or consider fielding questions from other social channels and promote a loose agenda.
Service-based industries, particularly ones with a coaching or consulting element, can use Facebook Live as an opportunity to show off skills in real time. This can often be even more interesting than an AMA since you're able to go beyond high-level strategy and into the gritty details. If you have a prospect who is interested in taking the first s...
If you're a product-based business with visually interesting merchandise, you might consider showcasing your existing inventory with a live video and allowing customers to comment when they see something they want to buy. It's best to use this type of content sparingly, though, because you don't want to always come across as overly salesy on social...
Want to make a splash with your next product launch? Consider launching it on Facebook Live. This tactic gives your audience incentive to tune in. Alternatively, you might consider launching your product across all channels and provide a supplementary live stream. Then, during the live stream you can give the audience a first look at the product in...
Oct 10, 2024 · Learn how to broadcast on Facebook Live via mobile or browser, analyze its performance, and tips and tricks for getting the most out of the platform.
Exclusive Media Exchange, LLC - Facebook
Sep 23, 2019 · To help you shake the nerves, we put together a list of some of the best Facebook Live broadcasts we've ever seen. From live debates to intense trainings, you'll get a little taste of everything to inspire you to add live streaming to your Facebook marketing strategy.
- 30 min
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