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Jul 31, 2022 · In economic terms, mass communication can be understood as the satisfaction of entertainment and orientation needs, realized by means of mass production by media companies and economic markets.
Mar 31, 2023 · An "exclusive" is a news story, information, or interview that a particular media outlet is the first to obtain and report. The term is used to describe content that is not available to other media outlets, giving the outlet that obtained it a competitive advantage in the industry.
Dec 14, 2022 · The appropriate measure depends on the objective of the measurement, which might, on the one hand, be the indirect examination of concentration of economic power or, on the other hand, an assessment of whether market structure might restrict diversity in the media industry (Iosifidis, 2010).
Economics provides a theoretical framework for analysing markets based on the clearly defined structures of perfect competition, monopolistic competition, oligopoly and monopoly.
This introductory chapter begins by reviewing some facts about the world’s media ownership. It then sets out the book’s purpose, which is to analyze the media sector, across countries, across time, and to identify its dynamics, concentration, and ownership trends.
Definition. Content exclusivity refers to the strategic practice where specific media content is made available only on a particular platform or service, preventing access on competing platforms.
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Apr 2, 2020 · Under half of consumers pay for news and entertainment, leading media companies to do everything they can to attract and retain the growing population that is willing to pay. Their strategies are challenged by moves into media by supercompetitors in the digital economy.
