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What is an exclusive in journalism?
What does 'exclusive' mean?
What are exclusives & why should you use them?
What is a PR exclusive?
Jun 29, 2023 · Depending on who you talk to, the exact definition of an exclusive varies. The most common form of an exclusive is when a source gives a journalist or outlet an offer to be the first to publish a story before making it available for other outlets to cover.
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Mar 31, 2023 · An "exclusive" is a news story, information, or interview that a particular media outlet is the first to obtain and report. The term is used to describe content that is not available to other media outlets, giving the outlet that obtained it a competitive advantage in the industry.
- What Is An Exclusive?
- What Type of News Warrants An Exclusive?
- Who Should I Offer An Exclusive to?
- I’ve Decided to Offer An Exclusive … Now What?
- The Art of The Exclusive
An exclusive is the offer of your news to onereporter who will publish the story first, giving them exclusive access to cover the news before, or sometimes at the same time as, the press release crosses the wire. The rationale behind an exclusive centers around the interests of a reporter and their audience. Reporters are truth tellers and story cr...
Not all news is worthy of an exclusive. The strategy will only work if a reporter truly considers your announcement major news. Therefore, make sure you can check these boxes before pursuing the exclusive route: 1. Will your news have a major impact on your industry? 2. Do you have a media-trained spokesperson and third-party references you can off...
Identifying the right reporter and media outlet is vital to the success of an exclusive strategy. Before reaching out to a reporter with an exclusive offer, ask yourself these questions: 1. Does the reporter regularly cover your industry? 2. Does this reporter or outlet accept exclusives in the first place? If you don’t know, ask. 3. Will the media...
Give yourself and the reporter enough time to develop the story. Approach the reporter under embargo with your pitch at least two weeks in advance, giving both parties time to develop and prepare the story. Allow enough time to schedule interviews, provide assets, fact check, and more. You should also consider leaving a few hours between when the e...
While it can be a time-consuming process, exclusives can be a successful strategy to help brands communicate important news. Knowing how to evaluate if your news fits the exclusive criteria will help build credibility and strengthen relationships with key media contacts and, ultimately, your target audiences. Learn more about how we can help your b...
Nov 9, 2021 · “Broadcasting rights” is the term for the media rights to an intellectual property object sold to a particular broadcasting company. Basically, if a company wants the media rights to a sports organization or a competitive video game, they contact the distributing organization.
Sep 22, 2023 · Brands may ask influencers to be exclusive, meaning you’ll only work with that brand for a certain period and refrain from posting about competitors. There are varying levels of exclusivity. Some are more restrictive than others, but here’s a quick rundown of the possible types that could be listed in your contract:
Something that is exclusive will exclude certain things, people, or groups. An exclusive restaurant, hotel, or school may only be available to people who have a lot of money. Below are some examples of how exclusive is used in a sentence.
Jan 25, 2022 · Simply having a website and a presence on social media used to be the way forward, but in 2022 the digital marketing competition is fierce and standing out within your sector has become more difficult than before. This is why exclusive marketing is now fast becoming one of the best ways to stand out in front of your audience.
