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Nov 9, 2023 · Rebranded as Google Ad Manager, DoubleClick for publishers acts as a compact programmatic advertising solution that publishers can use for ad delivery, publishing, monetization, and more. Self-managed website monetization platform designed for small and medium-sized publishers.
DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. Google has now rebranded DFP as Google Ad Manager (GAM), a unified platform to manage all our ads in one place.
Dec 16, 2022 · DoubleClick For Publishers (DFP) or Google Ad Manager (GAM) can help publishers of all sizes to maximize their yields. Here’s everything to know about it.
Jun 27, 2018 · Where: Here on the DoubleClick Publisher Blog It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you transform your business.
While First Look makes it easy for publishers to capture new revenue from high-paying buyers, we are also testing a new technology to help publishers manage yield between multiple exchanges and supply-side platforms (SSPs).
If you are a DoubleClick for Publishers user, you’ll be able to monitor network performance by measuring several key metrics, including impressions, clicks, click ratios and CPM as well as...
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Jan 28, 2021 · Google has a robust set of tools built just for this purpose: Google Ad Manager (GAM), or DoubleClick for Publishers (DFP). So what is this tool? How does it work, and how can we get started using GAM to bring your ads to the next level?