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The personal identity mark of the film group appeared immediately in the year of its registration. It was just text arranged accordingly. Above was the name of the Warner Bros. company. The words were large – widening from the middle to the edge. Below was a line with the phrase “Classics of the Screen” in a standard serif font. The background was ...
After being renamed Warner Brothers Productions, the firm undertook the first redesign of its identity. It was during this period that the famous shield appeared, which has never disappeared from the emblem. He received the nickname, Brain Shield. The upper area of the interior space consisted of an image of the house in which the film studio was...
In 1929, the logo was introduced, where the abbreviated company name occupied the entire space of the shield, which received a double edging. The reason for the update of the emblem was another renaming of the studio – this time at Warner Bros. Pictures Inc. The text was high above the shield and had an arched shape. The words “WARNER BROS. PICTURE...
In parallel, there was another version of the logo – without the company’s name, with narrower letters, and with a separating sign between “W” and “B.” This emblem is nicknamed the Zooming WB Shield.
In 1937, a banner with the words “WARNER BROS. PICTURES INC. “The tape was located across the shield and ran in the middle from left to right. The designers expanded the shield itself and removed one edging line.
This logo has a wide border and ribbed surface formed by horizontal stripes on the shield. The letters were white, the shadows black.
The designers returned the double edging of the shield, and the interior was painted black. It has been redesigned for printing and uses on stationary media. Judging by the number of periods, he returned several times.
This version lacks the traditional abbreviation “WB.” Its place was taken by the sign “W7”, which reflects the merger of the Warner Brothers film company with Seven Arts.
This was the first time the emblem was colored. The shield was red, and the edges were yellow (two shades). The letters in the central part got the same color. The main element intersected an elongated rectangle with the full name of the movie studio. The inscription, like the abbreviation, was colored yellow-orange.
The emblem, proposed by designer Saul Bass, was not liked by anyone, so it received two nicknames at once: Big W and Worm. The logo did indeed depict the first letter from the name of the film company. It consisted of three separate pieces that resembled white sausages on a black background. By the way, the background was also incomprehensible – it...
- April 4, 1923
- warnerbros.com
- Burbank, California, US
Warner Bros. Logo Evolution: Tracing a Century of Iconic Visual Identity. Discover Warner Bros.' visual journey through decades of iconic logos, from their 1923 debut to today's Contemporary Shield. Explore the evolution and cultural impact of each design in Hollywood's history.
Feb 9, 2012 · The Warner Brothers’ logo, as initially used, tells the public “Trust our American family to present modern and exciting pictures that encompass real traditional values.” The Cohns’ choice of Columbia and her statue if liberty-like personification are meant communicate much the same message.
Nov 6, 2023 · In this article, the answers to some of the most common questions you might have, such as when was Warner Brothers founded and who designed the Warner Brothers logo. Let’s explore the hidden stories behind this emblem, its role in branding, and its lasting legacy as a Hollywood Icon.
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Feb 28, 2014 · The original Warner Bros. logo. The first Warner Bros. logo hails all the way back to the 1920s. As seen in films such as 1927’s The Jazz Singer, it establishes the basic motif of the...