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The "Simplified Shield" logo used by Warner Bros. from 2019 to 2023 marked a streamlined evolution of their visual identity. Originating as part of Warner Bros.' efforts to modernize and simplify their brand, this logo featured a minimalist design of a shield with a sleek 'WB' monogram at its center.
- 1923 – 1925
- 1925 – 1929
- 1929 – 1937
- 1934 – 1937
- 1937 – 1953
- 1948 – 1967
- 1953 – 1967, 1970 – 1972, 1985 – 2019
- 1967 – 1970
- 1970 – 1972
- 1972 – 1990
The personal identity mark of the film group appeared immediately in the year of its registration. It was just text arranged accordingly. Above was the name of the Warner Bros. company. The words were large – widening from the middle to the edge. Below was a line with the phrase “Classics of the Screen” in a standard serif font. The background was ...
After being renamed Warner Brothers Productions, the firm undertook the first redesign of its identity. It was during this period that the famous shield appeared, which has never disappeared from the emblem. He received the nickname, Brain Shield. The upper area of the interior space consisted of an image of the house in which the film studio was...
In 1929, the logo was introduced, where the abbreviated company name occupied the entire space of the shield, which received a double edging. The reason for the update of the emblem was another renaming of the studio – this time at Warner Bros. Pictures Inc. The text was high above the shield and had an arched shape. The words “WARNER BROS. PICTURE...
In parallel, there was another version of the logo – without the company’s name, with narrower letters, and with a separating sign between “W” and “B.” This emblem is nicknamed the Zooming WB Shield.
In 1937, a banner with the words “WARNER BROS. PICTURES INC. “The tape was located across the shield and ran in the middle from left to right. The designers expanded the shield itself and removed one edging line.
This logo has a wide border and ribbed surface formed by horizontal stripes on the shield. The letters were white, the shadows black.
The designers returned the double edging of the shield, and the interior was painted black. It has been redesigned for printing and uses on stationary media. Judging by the number of periods, he returned several times.
This version lacks the traditional abbreviation “WB.” Its place was taken by the sign “W7”, which reflects the merger of the Warner Brothers film company with Seven Arts.
This was the first time the emblem was colored. The shield was red, and the edges were yellow (two shades). The letters in the central part got the same color. The main element intersected an elongated rectangle with the full name of the movie studio. The inscription, like the abbreviation, was colored yellow-orange.
The emblem, proposed by designer Saul Bass, was not liked by anyone, so it received two nicknames at once: Big W and Worm. The logo did indeed depict the first letter from the name of the film company. It consisted of three separate pieces that resembled white sausages on a black background. By the way, the background was also incomprehensible – it...
- April 4, 1923
- warnerbros.com
- Burbank, California, US
Nov 6, 2023 · Warner Brothers logo carries several symbolic meanings. The shield symbolizes strength and resilience, reflecting the studio’s commitment to telling enduring stories. Within the shield, the intertwined “WB” monogram symbolizes unity and collaboration, representing the four Warner Brothers founders.
Below the shield, the full name ‘Warner Bros.’ is written in a sans-serif, uppercase font, colored in a matching blue hue, which creates a cohesive and balanced look. Warner Bros. Entertainment Inc., established in 1923 by the Warner brothers, is a major American entertainment company known for its contributions to film, television, and music.
Feb 9, 2012 · The Warner Brothers’ logo, as initially used, tells the public “Trust our American family to present modern and exciting pictures that encompass real traditional values.” The Cohns’ choice of Columbia and her statue if liberty-like personification are meant communicate much the same message.
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Feb 26, 2014 · The result is a brilliant look at a piece of branding that — like Universal's spinning globe and the mountains below Paramount's logo — became deeply ingrained in the minds of American moviegoers.