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  1. Songfacts®: This song is about fast food, specifically the spread of McDonald's. >>. Suggestion credit: Sam - Brisbane, Australia. The lyrics detail the story of Ray Kroc and buying out the McDonald brothers' hamburger restaurant. Kroc was a salesman for a milkshake mixing machine with 5 spindles called the Multimixer, and found out they were ...

    • Lyrics

      We'll make a little business history now. Or my name's not...

  2. Sep 20, 2004 · We'll make a little business history now. [Chorus] Oh, my name's not Crock, call me Ray. Like crocodile, but not spelt that way now. It's dog eat dog, rat eat rat. Kroc style, boom like that ...

  3. We'll make a little business history now. Or my name's not Kroc, call me Ray. Like crocodile, but not spelt that way now. It's dog eat dog, rat eat rat. Kroc style, boom like that. Well, we'll build it up and I'll buy him out. The man they made me grind it out now. They open up a new place flippin' meat.

  4. Apr 26, 2017 · The Founder Official Trailer #1 (2016) - Michael Keaton Movie HD. Click to load video. Speaking to this writer on the eve of the release of Shangri-La, Knopfler — always open to a broad range of ...

    • 3 min
  5. As Kroc expands the franchise, the song explores the idea that success often requires ruthless tactics, as seen in the lines, "Sometimes you gotta be an S.O.b. You wanna make a dream reality." The competition is depicted as a fierce battle, with the imagery of "dog eat dog, rat eat rat," highlighting the cutthroat nature of the fast-food industry.

  6. Jan 19, 2017 · From the lyrics: We’ll make a little business history, now. Or my name’s not Kroc—call me Ray. Like “crocodile,” but not spelled that way, now. It’s dog-eat-dog, rat-eat-rat. Kroc ...

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  8. Jun 24, 2023 · The song “Boom, Like That” by Mark Knopfler tells the story of Ray Kroc, the founder of McDonald’s. The song follows Ray Kroc as he moves to San Bernardino, creates his own milkshake mixers, and then goes on to buy out two brothers that already had a successful fast-food business. Through everything, Kroc keeps his fiercely competitive ...