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  1. lyrics. Songfacts®: This song is about fast food, specifically the spread of McDonald's. >> The lyrics detail the story of Ray Kroc and buying out the McDonald brothers' hamburger restaurant. Kroc was a salesman for a milkshake mixing machine with 5 spindles called the Multimixer, and found out they were using 8 of these machines at a time.

    • Lyrics

      Kroc just helped to make it what it was today with his...

  2. Sep 20, 2004 · Mark Knopfler’s reflection on McDonald’s magnate Ray Kroc’s famous business acumen and infamous business tactics. McDonald’s was a family business before Kroc came along… Read More

  3. Apr 26, 2017 · The recent feature film The Founder starred Michael Keaton as Ray Kroc, the American businessman who acquired the McDonald’s franchise and built it into the fast food empire we know today ...

    • 3 min
  4. Kroc just helped to make it what it was today with his milkshake machine sales, and pitching the idea of franchising, something unheard of with restaurants at the time. The song isn't about fast food restaurants in general, it's solely about how Ray Kroc shaped the McDonalds' restaurant into what it is today.

  5. "Boom, Like That" by Mark Knopfler is a song that tells the story of Ray Kroc, the man behind the global expansion of the fast-food chain McDonald's. The song explores several themes, including ambition, entrepreneurship, competition, and the American dream.

  6. Jun 24, 2023 · The song “Boom, Like That” by Mark Knopfler tells the story of Ray Kroc, the founder of McDonald’s. The song follows Ray Kroc as he moves to San Bernardino, creates his own milkshake mixers, and then goes on to buy out two brothers that already had a successful fast-food business.

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  8. Q&A. Boom, Like That Lyrics. I'm going to San Bernardino ring-a-ding-ding. Milkshake mixers, that's my thing, now. These guys bought a heap of my stuff. And I gotta see a good thing sure enough, now. Or my name's not Kroc, that's Kroc with a 'k'. Like 'crocodile' but not spelled that way, yeah.