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Jan 1, 2003 · This conceptual paper concerns information processing, and focuses on the methods and mechanisms used by marketers and academics in attempting to explore mental processes, particularly regarding perception and cognitive mapping in relation to marketing communications.
Oct 15, 2020 · The study defines two key attributes of information processing: depth (the intensity of information processing devoted to consider a fit between solutions and the need) and breadth (the number of solutions processed).
- Hannu Makkonen
- 2021
Apr 21, 2023 · By facilitating a better understanding of specific research needs, this paper has the potential to inspire innovative AI and information processing methods and algorithms, benefiting both researchers and practitioners in the field of AI and information processing.
Aug 1, 2019 · Highlights. Critically reviewing the literature is an indispensible skill which is used throughout a research career. This article demystifies the processes involved in systematically and critically reviewing the literature to demonstrate knowledge, identify research ideas, position research and develop theory.
The paper reviews the extensive literature in this domain, deriving information and models from a wide variety of disciplines including: 1. cognitive information processing, 2. attitudes and attitudinal change, 3. elaboration and receiver involvement, sub-routines and sub-processors, semiotics, cognitive science and psycholinguistics.
- Philip J. Kitchen, Graham Spickett-Jones
- International Journal of Market Research
- 2003
- 26
Feb 22, 2022 · A literature review is a survey of scholarly sources on a specific topic. It provides an overview of current knowledge, allowing you to identify relevant theories, methods, and gaps in the existing research. There are five key steps to writing a literature review: Search for relevant literature. Evaluate sources.
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Oct 8, 2021 · For example, papers including the word “review” may be hard to distinguish on a syntactic level, but using semantic techniques, NLP performs much better in dissociating whether “review” refers to a literature review or a customer review.
