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Jan 9, 2019 · Bollywood produces between 1,500 and 2,000 films each year, and its global reach is growing - and by reflecting the concerns of modern audiences, it can play a significant role in shaping the future.
Jun 14, 2021 · India has long been known for its prestigious Mumbai-based film industry, namely Bollywood, and remains by far the largest producer of films in the world. With the growing global reach of Indian ci...
- Yanyan Hong
- 2021
- What Is Soft Power?
- India’s Historic Use of Soft Power
- Bollywood: Engaging and Influencing Using Movies
- Digital Revolution and Soft Power
- From Hollywood to Bollywood
- Bollywood in Pakistan and China
The concept of soft power was first introduced by Joseph Nye, a renowned Harvard political scientist, in an article published in the journal Foreign Policy in 1990. Soft power refers to the ability of a country to attract and persuade others to its side without using coercion or force. Nye contrasted soft power with hard or command power, which inv...
India’s growing economic and political power is leading to a global appreciation of its soft power, which includes its mass media, celebratory religiosity (Yoga and Ayurveda), and popular culture. Despite being home to 40% of the world’s poorest people, India was the world’s third largest economy in 2015 on the basis of purchasing-power parity, beh...
Bollywood has been successful in creating a global audience and helping to shape global perceptions of India. It has also helped break down cultural barriers and promote cross-cultural understanding. The Indian film industry has achieved this through the use of universal themes that are relatable to a global audience, such as romance, family, and f...
India has undergone a significant transformation in the production and distribution of its cultural products due to the digital revolution. Unlike the West, the media in India are booming, with rising newspaper circulation and a large number of dedicated television news channels, and the world’s largest film industry. India’s growing global status ...
The United States’ soft power is closely linked to its hard power, which is manifested in its economic, political, and military might, including a large defense budget and numerous military bases worldwide. The country’s formidable soft power reserves, from Hollywood to the digital empires of the internet age, are legitimised by its hard power and ...
Bollywood has been used to promote military hardware, as seen in a 2009 video produced by Rafael Advanced Defence Systems featuring Bollywood-style dance numbers. In Pakistan, Indian films were banned by the government for almost four decades but have since become popular, possibly due to Bollywood’s religious, gender, and family-oriented themes th...
May 3, 2012 · With India's film industry celebrating its centenary, the BBC's Zubair Ahmed left Mumbai - the home of Bollywood - to discover the deep impact Indian cinema is making on non-Indian...
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Aug 23, 2023 · As technology and distribution channels break down barriers, Bollywood’s cultural footprint will only continue to expand. For growing legions of fans worldwide enamored of the color, music, spectacle and emotion of Indian cinema, it’s a thrilling development worth celebrating.
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Feb 11, 2021 · This article discusses how the portrayal of different countries in Bollywood films has evolved along with their diplomatic relations with India.
