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Jun 28, 2024 · From there, set the safety line at 3 mm (0.125 in.) from the trim line. That’s 6 mm (0.250 in.) total from the edge of the bleed area to the inside of the safety area. 3. Add your logo and other graphics. Now we can begin planning out the visual elements of your business card design, starting with the logo.
- Find A Template That Reflects Your Brand’S Personality.
- Find The Right Typeface.
- Settle on A Size and shape.
- Organise Your information.
- Think dual-purpose.
- Maximise Your Logo.
- Leave Some White space.
- Add Something Special.
- Include A Call to Action.
- Proofread…Then Proofread again.
Your business card says a lot about you and your small business, so be sure to choose a design that reflects your brand. For example, if you’re an interior designer who specialises in modern styling and loves clean lines, create a card that’s clean and simple. Or maybe you’re a dog walker with an outgoing personality — reflect the fun nature of you...
If there’s a specific font you’ve been using on your website or other marketing materials, bring that onto your business card. The font you choose should always represent your brand. For example, consider an elegant script if you’re an etiquette coach, or a typewriter-inspired font if you’re a writer. It must also be easy to read. All of your text ...
The size and orientation of your business card affects text size and the amount of information you can include, and also makes a statement about your brand. Are you a conventional, no-frills company or a bold non-conformist? Most business cards are rectangular, about the size of a credit card, and laid out horizontally. People are familiar with thi...
Speaking of information, your business card should give customers everything they need to contact you, find you online or locate your shop or office. Aside from your name and job title, add your business name, telephone number, website, email address and social media handles. Make sure you include all of this information on your business card so cu...
Don’t waste all that printing space! Use the reverse side of your business card for appointment reminders, loyalty card stamps or as a blank canvas to showcase something extra about your brand. For example, if you run a restaurant or cocktail bar, include a short recipe for a signature dish or drink. Do you sell handmade goods? Use business cards a...
Tristan says: “Your card is more than just your contact information; it’s a representation of you and your brand. Before you think of creating new business cards, there are two crucial design components to consider: your finalised logo and your brand colours. These elements are the most important parts of your visual branding, and will help influen...
Don’t clutter your card with too much text. If there are too many elements on the card, they’ll all compete for the reader’s attention and nothing will stand out. (Remember, you can use both sides of the card!) Design-wise, a little white space is easier on the eyes, and it can help draw attention to the most important details. Plus, you might want...
One easy way to make your card stand out is to add an unusual design element or special print treatment. Foil accents add a touch of sophisticated shine, while embossed gloss creates a raised, glossy coating, giving your cards a stand-out 3D feel. According to Tristan, “special finishes can go a long way in making a lasting impression on potential ...
A CTA isn’t a business card requirement, but it can encourage potential clients to take that next step. Whether it’s a special offer, a useful tip or a discount code, create an incentive around your business to encourage customers. Consider using a QR code as part of your call to action. As people are increasingly comfortable with scanning QR codes...
Is there anything worse than opening a freshly printed box of business cards (or menus, or flyers) to see that there’s a typo? Before you place your order, ask a colleague or friend to double-check your business card for spelling errors. If you want to be *extra* sure that your card is perfectly proofed, enlist the help of a professional copy edito...
- Logo. Your logo is a visual representation of what your company does and what you stand for. It should epitomise your business and be a symbol for your customers to remember you by.
- Company name. While your logo is the key component of your brand identity, you should include your company name on your business cards, too. And give it plenty of space — your name is what people are most likely to remember, so it’s a critical business card detail.
- Tagline. Do you have a tagline or slogan for your small business? Include it on your business card! If you don’t have an official tagline, create one by summarising what you offer in a few words — this can be especially helpful if your name isn’t particularly self-explanatory.
- Your name & title. Create a personal connection to your business by adding your full name to your business card, along with your job title. Including your title serves as a great memory jogger, since not everyone’s good with names and some people are more likely to remember you for your area of expertise, it’s crucial business card information to include.
2. Keep Your Audience in Mind. A lot of people make their business cards look good to them. They choose the colors they want, the fonts they want, and essentially create a design that suits them. But remember the final destination of your business card: your recipient. They might have different tastes or expectations.
- Find a template that reflects your brand’s personality. Your business card says a lot about you and your small business, so be sure to choose a design that reflects your brand.
- Find the right typeface. If there’s a specific font you’ve been using on your website or other marketing materials, bring that onto your business card.
- Settle on a size and shape. The size and orientation of your business card affects text size and the amount of information you can include, and also makes a statement about your brand.
- Organize your information. Speaking of information, your business card should give customers everything they need to contact you, find you online or locate your shop or office.
Step 2: Select a shape and size. The size, shape, and orientation of your business card will influence how much information you can include. There’s no one-size-fits-all strategy here. Most custom business cards are about the size of a credit card, and include business information positioned horizontally.
People also ask
What are the steps to design a business card?
How to choose a business card template?
How much information should a business card include?
How do I choose a business card format?
Why do you need a business card design strategy?
How to design a business card that stands out?
Here’s what they need: A layered, editable source file of the final design (AI, PSD, EPS or INDD) in which the fonts are not outlined. A print-ready PDF file with all the fonts outlined. All web preview images (JPEG or PNG) A link to purchase any commercial fonts used in the design. Make sure all files are saved in the CMYK color mode and ...
