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Mar 27, 2023 · The Gateway Arch saw nearly 20,000 visits during the week of Christmas, up from 6,000 the week before, said Explore St. Louis Chief Marketing Officer Brian Hall. But the We Love New York campaign ...
- Dawit Habtemariam
- Global Tourism Reporter
Mar 20, 2023 · Published March 20, 2023 Updated March 23, 2023. Good morning. It’s Monday. We’ll get a preview of a new campaign to boost New York that has a back-to-the-future ring. New York State ...
- Situation Background
- Approach
- Type
- Problem, Goal and Objectives
- Strategies and Tactics
- Conclusion
‘I love New York’ – a simple phrase that changed New York City forever. The history of the ‘I love New York’ can be traced back in the 1970s on a taxi rid when a designer- Milton Glaser- scribbled 3 letters and draw a heart (The New York Times, 31 January 1987). At that time, the city had extremely bad reputation. The city was on the verge of bankr...
The campaign, ‘I Love New York,’ main aim was to restore the city’s reputation by changing people’s attitudes and perception (The New York Times, 31 January 1987). Wells Rich and Greene agency adopted the traditional one way, message-oriented paradigm of practice – the monologic campaign model. Grunig and Hunt (1984) press agentry model suits best ...
According to Reddi (2009), campaigns are divided into different types based on the situations or problems that they tackled and the most common conceptual campaigns are: Usually organisations combine a PR campaign with other tools in the communication mix to reach their goals (Moody, 2012). The ‘I Love New York’ campaign can be classified as a PR c...
Problem The main problems in this case are that New York had extremely bad reputation and was almost bankrupt. There was an urgent need for the city to restore its reputation. Wells Rich and Greene agency had to come forward with clear objectives about how to tackle the problems. Each campaign has a specific set of objectives when dealing with a pa...
‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat’ said Sun Tzu (544 BC – 496 BC). Wells Rich and Greene agency developed a strategic communication plan, which consisted of the strategies to be used to address the problem with the target publics and then employed a number of measurable ta...
Analysis of campaign ‘I love New York’ – a slogan that have been designed more than 35 years ago to promote tourism in New York State is still well- known worldwide. A city, which was considered as being among the most dangerous cities, is now the leading destination for all overnight vacation trips (New York Times, 31 January 1987). That campaign ...
Mar 20, 2023 · The two-year campaign is a collaboration between Hochul, Adams and the Partnership for New York City designed to celebrate "what makes NYC great" and bolster efforts to bring the city back from ...
Sep 2, 2020 · The campaign worked so well that New York didn’t even have to advertise anymore. In 2018, New York welcomed 65.2 million guests, generating $623 million just in estimated hotel occupancy tax revenue. No one thought New York would recover from the turmoil it faced in the 1970s, but it did — and it always will.
Jun 24, 2021 · New York City (June 24, 2021) — NYC & Company, the official destination marketing organization and convention and visitors bureau for the five boroughs of New York City, today launched the first phase of “It’s Time for New York City,” the largest-ever, multi-phased global tourism marketing and advertising campaign to promote New York City. The unprecedented $30 million tourism recovery ...
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Jun 28, 2021 · NEW YORK — New York City is going on a promotional blitz, launching its largest-ever global tourism marketing and advertising campaign to promote all that the Big Apple has to offer. The ...
