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Sep 21, 2021 · It’s why you put so much thought into your search ads. And that’s why you need to make sure you have a catchy advertising slogan that engages your audiences and introduces your brand. In this post, I’m going to show you how to do that by sharing examples of enduring advertising slogans.
May 21, 2020 · There is a lot of uncertainty at the moment on how organisations, recruiters and brands can engage with students and create effective marketing campaigns with strong ROI. In this guide, we...
Jul 13, 2020 · Engage your student customer base. In the digital marketing era, targeting messages to the appropriate audience is key. Brands often worry about raising awareness of their student discount to other customers, so we help them to target their marketing specifically to students.
Aug 9, 2016 · A slogan is a catchphrase — a short string of words designed to catch people’s attention. It’s a hook. It’s something you can lead a marketing campaign with. Effective slogans are casual, memorable, repeatable in conversation, and sometimes they even get turned into musical jingles.
- Harvard University – “Humans of Harvard” Nothing is more compelling than authentic stories, and Harvard University leveraged storytelling to execute their “Humans of Harvard” campaign.
- Skyline College – “And Yes… It’s Free!” “Free college” may be something that’s talked about, but Skyline College delivers—and they deliver an excellent higher education marketing campaign to go with it.
- Augusta University – #BeBoundless. Augusta University leveraged their knowledge about their prospective students to create their #BeBoundless campaign. Since students are on social media, they decided that’s where they should be, too.
- The University of Nebraska, Lincoln – “Discover Nebraska” A distinct challenge in higher education marketing is how, exactly, to position your university’s locations — especially when it’s a location not every prospective student necessarily knows much about.
Jul 5, 2023 · Ideas to ace your back to school marketing campaigns. 20 back to school marketing phrases to kickstart your campaigns. Back to school marketing 101. Back-to-school shopping is the second most important retail period, just behind the winter holidays.
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Dec 11, 2023 · In the competitive world of higher education, it is crucial to understand the preferences of prospective students and tailor your marketing efforts accordingly. By asking the right questions, you can gain valuable insights into their needs, interests, and decision-making processes.
