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  2. Mar 31, 2021 · But then again, most people don't work in Dragons' Den, the long-running TV series which sees hopeful entrepreneurs pitch their business ideas to industry leaders in an effort to...

  3. May 30, 2021 · Mark Ferguson and Emma Jones arrived in the Den looking to wow the Dragons with their new mobile phone accessory - a bungee cord. Yep, you read that correctly.

    • Louie Chandler
    • Companies Are Often Invited to Apply by Production
    • Production Do Intense Background Checks to Ensure Each Business Is Legitimate
    • Entrepreneurs Get Feedback on Practice Pitches to Make Sure They’Re Just Right
    • The Pitches Last A Lot, Lot Longer Than Viewers Would Think
    • The BBC Will Edit Out Parts from Pitches That Need Verification
    • Production Help Work Their Magic on Those Amazing Pitch Displays
    • There Is Good Support Available, Even After You’Ve Been Shown on TV
    • Dragons Still Show Their Support Even If They Don’T End Up Working with You

    All three of the entrepreneurs we spoke to shared how they were approached to take part in the process by the BBC, but companies can also apply via online application. Natalie was contacted around a year before she decided to take the plunge after not feeling though it was ‘the right step for the business’ at the time, sharing: ‘We waited another y...

    Rutger admitted the process was ‘very intense’ in the lead up to the pitch, with proper background checks done on the brand he would be pitching to make sure everything was all in order. ‘I was actually quite impressed that they very seriously looked into the company to make sure that it was a proper company,’ he told us.

    Zain revealed his and business co-founder Shez Shaikh’s pitch was originally much shorter than their allotted time, at around a minute and a half, and had to work on lengthening it for their stint He explained: ‘The whole actual pitch part is chopped down. It’s three minutes and we had to talk for three minutes straight before anyone said anything,...

    While those tuning in at home only see around 10 minutes max from a business pitch, companies can actually be probed by the investors for up to around two hours. Rutger told us just how much time the Dragons will spend probing the contestants on their pitches, saying: ‘The pitch, it wasn’t as scary, I would say was just quite different because on T...

    Natalie explained she was surprised at certain parts of her pitch that were omitted from the TV show. But she realised afterwards that ‘there are various reasons’ why the BBC might decide to cut bits out, sharing: ‘One of the reasons can be, they might need to verify an additional figure. ‘Or, if I was speaking about a big retailer, rather than hav...

    One of the questions we’ve always really wanted the answer to, is just who is out there making those displays look so fabulous for the Dragons? Turns out, it’s just the genius that is the BBC production team. Zain told us: ‘They were they were insanely helpful, incredible. We’d set up a pitch, and they would be like, “You should put this here, how ...

    Natalie recalled not being left alone for any of the process, and feeling very supported by the production team. ‘They’re quite big on, if after the show if you need any handling of the emotional impact of being in the press and getting, being in the public eye a bit then that they make resources available to you to help you through that if needed,...

    Despite being made an offer by former Dragon Tej Lalvani (£90,000 for a 5% stake) and originally accepting, Rutger and co-founder Theo later turned it down. Inspired by Rutger’s grandparents, the business sees each person’s story turned into a personal memoir, and they are able to choose a package and are assigned a writer that is especially suited...

    • Charlotte Manning
  4. Each Dragon is working as an individual investor. The Dragons can invest as little or as much of their own money as they want. It is up to the entrepreneur to persuade them to match the...

  5. Jan 3, 2023 · The Dragon's Den is now in its 20th series and has made household names for the dragon investors while launching hundreds of businesses, making millionaires along the way. The programme has stood the test of time with an ever changing roll call of investors - Peter Jones is the only dragon still in the show from the original line up.

  6. Dragons' Den is a British reality television business programme, presented by Evan Davis and based upon the original Japanese series. The show allows several entrepreneurs an opportunity to present their varying business ideas to a panel of five wealthy investors, the "Dragons" of the show's title, and pitch for financial investment while ...

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