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      • But then again, most people don't work in Dragons' Den, the long-running TV series which sees hopeful entrepreneurs pitch their business ideas to industry leaders in an effort to secure investment. The show has been running on BBC Two since 2005, regularly attracting more than three million viewers.
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  2. Mar 31, 2021 · But then again, most people don't work in Dragons' Den, the long-running TV series which sees hopeful entrepreneurs pitch their business ideas to industry leaders in an effort to...

  3. Each Dragon is working as an individual investor. The Dragons can invest as little or as much of their own money as they want. It is up to the entrepreneur to persuade them to match the...

  4. Mar 31, 2021 · But then again, most people don't work in Dragons' Den, the long-running TV series which sees hopeful entrepreneurs pitch their business ideas to industry leaders in an effort to...

    • Transcript & Notes
    • Dragons’ Den – What Does It Mean?
    • Vocabulary
    • Meet The Dragons
    • How It Works

    Hello and welcome to LEP#619. How are you today? All good I hope. In this episode of LEP we’re going to look at a popular BBC TV show which is now in its 17th series on BBC2. We’re going to listen to some clips, I’ll help you understand it all like a native speaker and we’ll be mining the whole thing for vocabulary too. I’ve done episodes like this...

    Dragons’ Den. A den of dragons. To walk into the lions’ den (the place where the lions live) = to deliberately put yourself in a position of danger or difficulty Usually this means to face a difficult situation, like going into a room full of people who will criticise you. Imagine a politician involved in a scandal going into a room full of journal...

    Let’s imagine that I have a new business. I’ve invented a pen that goes red or flashes when you make a grammar mistake. Let’s say there’s software you can download for it. It connects to your devices by Bluetooth and you can get different functions, but it’s like Grammarly in a pen. Why would a startup need to raise finance?

    Peter Jones At age 16 he set up a tennis academy. He now has a £250m empire in leisure, telecoms & media. Deborah Meaden Made millions in the holiday and leisure industriesShe sold a stake in her company in a £30m deal, while maintaining 23% of the company. Duncan Bannatyne From Glasgow. He’s worth over £170m. He owns “Bannatyne’s” health clubs, ca...

    When the Dragons are interested in an investment they will say “I’m interested…” and will then make an offer. The rules are that the entrepreneur must get the investment amount they are asking for, or more. The percentage equity stake is what is negotiated. If a Dragon is not interested in the investment they will declare themselves out by saying “...

    • Preparing a Dragons’ Den pitch tip #1: Research the Dragons. Unlike with a bank or grant, when you go onto Dragons’ Den, you’re asking people to invest their time, money, and business acumen in your idea.
    • Dragons’ Den pitch tip #2: Know your product inside out. The Dragons will ask probing questions about every aspect of your product or service, so ensure you know every detail inside out: failing to answer questions accurately could decrease their interest significantly, so preparation is essential here.
    • Dragons’ Den pitch tip #3: Understand your market. It is crucial to thoroughly understand your target market, including who your customers are and how much they are willing to pay for your product or service.
    • Dragons’ Den pitch tip #4: Bring something tangible. Visuals such as prototypes or mockups bring pitches alive while also giving dragons something tangible they can interact with.
  5. Feb 11, 2024 · For the next 10 years, Sara grew her craft business. Then, in 2019, she became a judge on Dragons’ Den, followed a couple of years later by a whirl on Strictly Come Dancing. Now, she’s back in the Den and is about to start filming her own BBC show, encouraging people to pitch their invention.

  6. Jun 12, 2022 · DragonsDen has been putting budding entrepreneurs seeking investment through their paces for nearly two decades, but what’s it really like to be on the programme?

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