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Nov 10, 2021 · Aside from having a future smartly connected to email, newsletters benefit from being personal. A newsletter comes from a single person (or at least many feel like they do), and it lands in...
- Dave Pell
Without a doubt, my answer is yes. With countless benefits to your business, email newsletters can make all the difference between success and failure. Yet, so many people we talk to are hesitant to start a newsletter due to some of the myths and misconceptions running rampant.
With many of us spending more time online than ever before, writing coach Nancy Erickson says it makes sense for novelists like Ms Griffin to focus on offering readers direct digital access to ...
- Newsletters Make Subscribers More Likely to Stick around.
- Newsletters Hit A Sweet Spot as Far as Reader Control vs. News Outlet Curation.
- Newsletters Let You Micro-Target.
- Newsletters Provide A Valuable Advertising Spot with An Engaged audience.
- Newsletters Let You Customize The News For individuals.
- Newsletters Make Readers Feel Special.
The Medill Spiegel Research Center has analyzed data from more than 20 local news outlets in the last few years, looking at how subscribers’ news consumption patterns affect their willingness to keep paying. Three of those outlets provided enough data to study the newsletter factor, and in all three cases Spiegel found that subscribers who received...
Su Jung Kim, an Assistant Professor at the Annenberg School for Communication and Journalism at the University of Southern California, sees newsletters as an important engagement tool. “Reading routines are important because they are embedded in one’s daily rhythm and the routinization also gives a sense of comfort, which increases the audience’s e...
Sara Hebel is co-founder of Open Campus, a new national digital outlet placing reporters in seven cities to cover higher education. The subject of higher ed seems rather specialized, right? But Open Campus offers four newsletters to further break down that audience. “We’ve seen the power of newsletters across journalism – that’s something a lot of ...
This is the Axios model – newsletters that are major advertising moneymakers. “A core element of our revenue is from newsletter advertising,” Johnston said. A recent Wall Street Journal story, citing unnamed sources, said Axios’ newsletter sponsorships bring in more than half of its total revenue. Businesses that sponsor or advertise on newsletters...
Adam Hansmann, co-founder of The Athletic sports news outlet, said his subscribers can get a newsletter that reflects their usage patterns, linking to stories about teams they have shown interest in. “We do have a daily newsletter that is really customized,” Hansmann said. “If you subscribe to The Athletic and you follow the Cubs and Notre Dame and...
“Oftentimes newsletters feel more personal,” said Charles Ornstein, ProPublica’s Deputy Managing Editor. ProPublica’s Newsletter Editor, Ruth Baron, agreed. Her outlet fosters that feeling by making some of its content available to newsletter recipients first. “It is about a loyalty model,” Baron said, “and making sure that the readers who are the ...
And with emerging newsletter technology like beehiiv, it’s never been easier to get your foot in the door, even as a newbie, to create new income streams. In this article, we’ll break down exactly why email newsletters are back on top, how effective they are(with key statistics based on recent data), and exactly how you can get started with ...
May 23, 2020 · Newsletters tend to be free to all, allowing content to be sampled with the hope that engaged readers can then be converted into subscribers. But they can be equally valuable in providing regular prompts for existing customers to use the product more regularly.
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Oct 7, 2020 · Can an email newsletter really get your business the results you need? The answer is yes. Email newsletters are a valuable tool in any marketer's toolbox.
