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  1. Even in the dark days of WWII, Willy Breitling – a man of great personal taste – recognized a desire for practical, yet refined, personal timepieces. To meet this demand, he developed Breitling’s first style-driven wristwatches, the Premier, Duograph and Datora.

  2. Aug 29, 2024 · In the aftermath of World War II, Breitling also began producing cocktail watches for women, which were influenced by Willy’s wife, Beatrice. “She was a dancer, like Ginger Rogers,” says Mekhail, “Willy met her when she was performing in Geneva,” and she was instrumental in driving the direction for these watches.

  3. Oct 16, 2020 · Towards the end of the 70s, Willy Breitling sold the business to watchmaker, pilot and entrepreneur Ernest Schneider, making him Breitling's new guardian.

    • JamieAlan.Carson@Hearst.co.uk
  4. Thanks to its elegant yet unconventional designs, that included square cases and graphic dials, the Top Time quickly became the watch of choice for a fashionable in-crowd of men and women equally drawn to the watch’s bold proportions.

  5. Willy Breitling had less than two months to produce the astronaut’s order, but he made the deadline in time to make history. The Navitimer Cosmonaute, as it would later be known, orbited the Earth three times on Carpenter’s wrist, becoming the first Swiss wristwatch in space.

  6. Jul 9, 2021 · Willy Breitling realized that younger people didn’t want the same type of watch worn by their fathers. Instead, as he put it, they wanted “a competition watch with special dials and push-buttons. A watch that will ‘impress the boys’ — a watch that is both impressive and really elegant.”

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  8. Aug 31, 2021 · Breitling, the innovator, adapted. He moved the brand with the times and met the new demand on the market – for elegant watches. People now wanted slimmer and more formal watches that would be worn with elegant evening wear. Breitling began to focus on women’s watches.

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