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  1. University Logo and Signature. The signature is a unique typographic word mark displaying the full name of DePaul University. The primary configuration is shown here. The logo and signature should be used on all materials that do not have “DePaul” prominently displayed.

    • Policies

      The use of DePaul’s name, logo and signature and the use of...

    • FAQ

      The guideline is that DePaul’s logo should be sized relative...

    • Requests and Templates

      University Branding and Marketing staff have designed these...

    • Guidelines

      University Marketing and Communications has created...

    • Defining Qualities

      DePaul is defined by our education, environment and ethos...

    • Brand Narrative

      We challenge our students—with a dedication to scholarly...

    • Our Audiences

      Understand and experience DePaul’s benefits and key points...

    • Our Brand

      Our Br and Positioning Our brand is our promise to the...

  2. These are the signature aspects of the DePaul brand—including our university logo, athletic logo, graphic and text elements, seal and coat of arms, photography and more.

  3. We maintain the Visual Services Photo Database, a collection of images that highlights DePaul, as well as the Chicago area. We help faculty and staff access web-ready and high-resolution digital photo files for use in university publications, campus websites and approved social media channels.

  4. University Branding and Marketing staff have designed these brand-sanctioned templates for faculty and staff use. Zoom Backgrounds These images are designed for use as backgrounds in Zoom meetings and webinars.

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    • Updating Logos and Wordmarks
    • Using The Logo
    • Updated Printed Stationery

    Units will have to request new logos that use the new DePaul dark blue. All previous logos must be retired. Electronic files of the logo, and logo and signature can be requested through the logo request form. New wordmarks using the Tenso typeface and dark blue and red will replace all previous institutional wordmarks. New wordmarks can be requeste...

    We've provided easy-to-follow rules for using the DePaul logo. They can be found on the Logos and Markspage.

    All DePaul stationery will be updated and relaunched later this fall. We ask that units replace stationery items only when current inventory is low and a new order is needed. Please check back for updated information on reordering.

  5. The official logo is the primary component of the DePaul University graphic identity system. The logo was created to replace all other pre-existing logos developed for DePaul University. The logo, called the Tree of Wisdom, expresses the university's integration of education and religion by combining the forms of a tree and a cross within a ...

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  7. The two areas also establish standards for and monitor usage of DePauls logo, wordmark and other key elements of DePaul’s identity across print and digital spaces. Social Media educates the university community in best practices and in the consistent use of DePaul’s brand and voice in social media.

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