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University Logo and Signature. The signature is a unique typographic word mark displaying the full name of DePaul University. The primary configuration is shown here. The logo and signature should be used on all materials that do not have “DePaul” prominently displayed.
- Policies
The use of DePaul’s name, logo and signature and the use of...
- FAQ
The guideline is that DePaul’s logo should be sized relative...
- Requests and Templates
Visit Zoom.us to learn how to use custom background images....
- Guidelines
University Marketing and Communications has created...
- Defining Qualities
DePaul is defined by our education, environment and ethos...
- Brand Narrative
We challenge our students—with a dedication to scholarly...
- Our Audiences
Understand and experience DePaul’s benefits and key points...
- Our Brand
Our personality shows in the voice and imagery we use to...
- Policies
These are the signature aspects of the DePaul brand—including our university logo, athletic logo, graphic and text elements, seal and coat of arms, photography and more.
Visit Zoom.us to learn how to use custom background images. Nine backgrounds are available for download. Click the images below and your selected background will open in a new browser tab. Right click the full-size photo and select “save image as...” to download the file.
The official logo is the primary component of the DePaul University graphic identity system. The logo was created to replace all other pre-existing logos developed for DePaul University. The logo, called the Tree of Wisdom, expresses the university's integration of education and religion by combining the forms of a tree and a cross within a ...
We maintain the Visual Services Photo Database, a collection of images that highlights DePaul, as well as the Chicago area. We help faculty and staff access web-ready and high-resolution digital photo files for use in university publications, campus websites and approved social media channels.
The two areas also establish standards for and monitor usage of DePaul’s logo, wordmark and other key elements of DePaul’s identity across print and digital spaces. Social Media educates the university community in best practices and in the consistent use of DePaul’s brand and voice in social media.
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Our personality shows in the voice and imagery we use to make our brand come alive. VOICE: Our communications are warm and friendly, simple and clear, direct and informative. In everything we say (in print, online or face-to-face), we are authentic and sincere.